logo
episode-header-image
Jan 2025
17m 5s

How Local Grocers & Convenience Stores C...

I Hear Everything
About this episode

Head of Platform and Media Partnerships at Bridg, Jared Luskin, delves into the innovative ways local grocers and convenience stores can modernize their marketing strategies. By leveraging data and audience insights, Bridg's platform offers solutions for brick-and-mortar retailers to target in-store customers effectively. Jared's discussion sheds light on the power of offline resolution capabilities and utilizing point of sale data to enhance retail media success. Explore more insights from Jared Luskin on modernizing marketing strategies at Bridg in this engaging podcast episode. Show Notes

Connect With: 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Up next
Yesterday
Are clean rooms actually solving the privacy problem or just adding complexity?
Privacy-friendly targeting remains elusive despite new technologies. Graham Mudd, SVP of Product at Anonym (Mozilla), brings expertise from leadership roles at Meta, Comscore, and Yahoo to address this challenge. He explains why clean rooms aren't inherently private without prope ... Show More
3m 14s
Jul 8
Does contextual targeting actually outperform audience-based approaches?
Privacy-friendly targeting is reshaping digital advertising. Graham Mudd, SVP of Product at Anonym (Mozilla), shares his expertise in developing technologies that preserve privacy while delivering performance. He explains how behavioral targeting can outperform contextual approac ... Show More
4m 10s
Jul 7
Mozilla’s Privacy-Friendly Ad Targeting
Privacy-friendly ad targeting is getting harder as cookies disappear. Graham Mudd, SVP of Product at Anonym (Mozilla), shares how privacy-preserving technologies can actually improve targeting results. Marketers can leverage first-party data using advanced machine learning techni ... Show More
22m 48s
Recommended Episodes
Dec 2024
Navigating the Future of Retail Media
Episode #062 - Destaney is joined by Lance Pacheco, one of the newest members of the BTR Media team, to hear his insights about the future of retail media networks and strategies for brands to harness this evolving landscape. As digital advertising takes a decisive leap toward hy ... Show More
22m 13s
Oct 2024
From Instagram To The Aisles: Meta's Vision For Omnichannel Retailing
Alicia LeBeouf, the Head of retail and E-Commerce at Meta, shares insights on how the company is leveraging artificial intelligence (AI) to enhance marketing strategies for retailers and brands. During a press breakfast at Groceryshop 2024, LeBeouf discusses the significant role ... Show More
10m 54s
Jul 2024
The Business Side of Search
Rand Fishkin, the co-founder of SparkToro, discusses the intricacies of how enterprise marketers can leverage media and influencer insights to better target their audience. At SparkToro, they specialize in uncovering key influencers and platforms that can amplify marketing effort ... Show More
22m 44s
Feb 2025
AI, Search & The Future of Retail Marketing | Beyond’s VP Rick Egan at eTail West
In this episode, Rick Egan, VP of Performance Marketing at Beyond (Bed Bath & Beyond & Overstock), explores how AI and first-party data are impacting digital marketing strategies. Learn about the role of behavioral AI in customer acquisition, the impact of predictive analytics on ... Show More
10m 48s
Aug 2024
How to Incorporate Influencers into Your Marketing Strategy
Online influencers are an increasingly important way for companies to find new customers and drive sales. But if you’re a marketer hoping to target consumers, it’s important to understand how the social media industry works. In this episode, Emily Hund, a researcher at the Univer ... Show More
32m 38s
Jan 2025
Bringing Retail Strategy to the Digital Shelf
Episode #064 - What happens when brick-and-mortar strategies meet the digital shelf? In this episode, Destaney sits down with Serena Hopson from Nestlé Purina to unpack how traditional retail principles still hold power in an online-first setting — but only if they’re adapted, no ... Show More
28m 33s
Sep 2024
Timeless Marketing Principles with Jason Ing, Gusto CMO
90% of buyers choose from their initial shortlist of vendors. How can marketers ensure their brand makes it to that list? This week, Elena, Angela, and Rob are joined by Jason Ing, CMO of Gusto, to discuss timeless marketing principles that work across B2B and B2C. Jason shares i ... Show More
49m 36s
Oct 2024
Sunil Gupta on Data-Driven Digital Marketing Strategies
In this episode of The Parlor Room podcast, Chris sits down with renowned marketing expert and Harvard Business School Professor Sunil Gupta to explore digital marketing’s transformative power. Gupta delves into data analytics’ critical role in shaping effective marketing strateg ... Show More
32m 30s
Jul 2024
102. Three Marketing Experiments Every Business Needs To Try
Join Jen as she sits down with Maureen Hall, founder of COEGA Sunwear, to discuss the evolving world of marketing and social media. With 20 years of entrepreneurial experience, Maureen shares valuable insights on collaborating with influencers, experimenting with marketing strate ... Show More
50m 8s
Mar 2025
How to Use Disruptive Storytelling to Thrive as a Marketer
Are your tried and true marketing tactics losing their impact? Wondering how to adapt and stay relevant with consumers? To discover why disruptive storytelling is the key to thriving in today’s marketing environment and learn practical strategies for building deeper customer rela ... Show More
41m 18s