The Macro-Change Affecting Consumer Beha...

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the brand power of retail pop-ups. Discover how leveraging pop-up stores can enhance brand visibility and customer engagement in the retail space. Chris shares insights on creating unique experiences and driving ... Show More

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the innovative "Retail Grammys" program that significantly boosted brand affinity. By recognizing outstanding achievements in retail, Shopify's program not only celebrates success but also fosters a sense of com ... Show More

Director of Marketing at Gaming Laboratories International, April Augustine, delves into the world of gaming, wagering, and lottery industries. She shares insights on how GLI delivers top-notch land-based, lottery, and iGaming testing services across six continents. Show NotesCon ... Show More

Read more > Listen to the podcast (duration: 29:22) > Consumer behaviors have changed over the past 18 months, but which ones will stick? Three experts explain how forward-thinking companies anticipate consumers’ needs and win their trust.See www.mckinsey.com/privacy-policy for p ... Show More

Read more > Listen to the podcast (duration: 26:40) > The latest Consumer Pulse survey shows that people across America are changing their shopping behaviors—and will continue to do so. Companies need to pay close attention.See www.mckinsey.com/privacy-policy for privacy informat ... Show More

<p>Consumers are different today than they were last year or even last week. Tastes constantly change, and if there is one thing marketers are frequently reminded of, its that there is no secret recipe to understand consumer trends in the marketplace. All you can do is look at th ... Show More

<p>Is your marketing working as well as it used to? Have you noticed that consumers and customers are behaving differently online?</p><p>To explore how marketing has shifted recently, I interview social media strategist Mark Schaefer. His most recent book is Marketing Rebellion: ... Show More

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.<br /><br />In this episode, Elena and Rob explore resea ... Show More

Consumers’ changing spending habits are the real cause of weak retail sales – more so than rising inflation, says consultant David Marcotte. 

Read more > Listen to the podcast (duration: 26:10) > Shoppers’ behaviors and expectations have changed dramatically—and continue to evolve. If retailers want to keep their physical stores relevant, here are five things they’ll need to get right.See www.mckinsey.com/privacy-polic ... Show More

A sharp decline in consumer sentiment is leading to questions about consumer strength. Are investors right to be concerned, and where are the opportunities in consumer stocks now? Scott Feiler, consumer sector specialist in Goldman Sachs Global Banking & Markets, discusses with C ... Show More