2024 Consumer Marketing Trends

<p>Content strategy success hinges on three measurable outcomes. Benji Block, founder of Signature Series and former Executive Producer of B2B Growth podcast, breaks down the metrics that matter for B2B brands. He outlines a framework measuring click-through rates on thumbnails a ... Show More

<p>B2B companies struggle to create content that actually drives business results. Benji Block, founder of Signature Series, has launched 50+ podcasts and generated millions of views helping brands build content strategies that work. He breaks down the three critical metrics that ... Show More

<p>B2B executives struggle to deliver quotable content in their first recording sessions. Benji Block, founder of Signature Series, shares proven techniques from launching 50+ podcasts and coaching 80+ leaders to become standout hosts. He recommends multiple takes to overcome ini ... Show More

Does having more products make you a more credible tech company? Many brands believe the more products they have, the more credible they are, but no real consumer insight supports that. How can a marketer stay on brand message and not have to split spending down the line across m ... Show More

What are the top marketing trends to watch out for in 2024?   In this special solo pod, Daniel discusses five key trends that marketers should be aware of. From outsourcing talent overseas to leveraging AI for personalized marketing, will long-term partnerships with influencers b ... Show More

<p>Marketing in 2024 is very different from the way people marketed 15 years ago. We are now living in an age where the creative creates the reach and whether you have 10 followers or 10,000,000 followers, we all can post one viral video on social. In today&#39;s episode of the p ... Show More

<p>Is your marketing working as well as it used to? Have you noticed that consumers and customers are behaving differently online?</p><p>To explore how marketing has shifted recently, I interview social media strategist Mark Schaefer. His most recent book is Marketing Rebellion: ... Show More

How can marketers strike a balance between brand awareness and long-term thinking? Vibhor Kapoor,  Chief Business Officer of NextRoll and former President of Adroll, joins me to discuss the importance of brand purpose and standing out in a crowded market. We explore the concept o ... Show More

Shayna Macklin, Fractional CMO at Rainbow Shops, delves into fashion brand partnerships and social media. Social media has empowered consumers to voice their opinions and preferences. This two-way communication is leading to a new era of brand strategy that is data-driven and inf ... Show More

Founder and former CEO of Alpha Inbound, Nigel Thomas, from David to Goliath, shares insights on the intersection of sales and brand marketing. Discover how aligning these strategies can enhance the customer journey and boost newsletter sign-ups. Show NotesConnect With: Nigel Tho ... Show More

Founder and former CEO of Alpha Inbound, Nigel Thomas, shares insights on transforming from near suicide to scaling David to Goliath with 100,000 subscribers in just one year. Join Nigel as he delves into the strategies, struggles, and mindset that fueled this remarkable journey. ... Show More

Wondering what's next for social marketing? Wondering what disruptive changes in content and distribution might mean for business? To explore the latest social marketing trends and how marketers should prepare for a changing world, I interview Mark Schaefer. Sponsor: Visit ahrefs ... Show More

<p>On this episode, Woozae Kim, an esteemed marketing leader, delves into the intricate realm of marketing and branding. Woozae underscores the significance of understanding the customer journey and fostering a cohesive brand experience across all touchpoints. Plus, he advocates ... Show More