Is your marketing working as well as it used to? Have you noticed that consumers and customers are behaving differently online?
To explore how marketing has shifted recently, I interview social media strategist Mark Schaefer. His most recent book is Marketing Rebellion: The Most Human Company Wins.
Show notes: https://www.socialmediaexaminer.com/340
Jul 16
Writing Winning LinkedIn Content, Without AI
Struggling to get traction on LinkedIn despite posting consistently? I interview Kasey Brown to discover a three-part framework for writing LinkedIn posts that capture attention, hold readers through to the end, and drive meaningful shares.Making the LinkedIn Content Gap Work for ... Show More
46m 33s
Jul 9
Instagram Plus Stories Features, User-Controlled Algorithms, and Episodic Reels: What Marketers Need to Know
Wonder how Instagram’s newest features could shift where your content gets discovered and who it reaches? I interview Chelsea Peitz to discover how four new Instagram updates should shape your marketing approach.Instagram+ Stories FeaturesInstagram’s User-Controlled Algorithm and ... Show More
42m 49s
Jun 2024
Reach Customers, Spend Less With These Expert Tips
<p>The marketing landscape is ever changing. Digital advertising costs are rising and there are more restrictions to access customer data. How can businesses navigate these realities and reach their business goals? </p><p>Eric Seufert, founder and partner at Heracles Capital, and ... Show More
26m 15s
Jan 2024
How To Market Effectively in 2024
<p>Marketing in 2024 is very different from the way people marketed 15 years ago. We are now living in an age where the creative creates the reach and whether you have 10 followers or 10,000,000 followers, we all can post one viral video on social. In today's episode of the p ... Show More
34m 37s
