Is your marketing working as well as it used to? Have you noticed that consumers and customers are behaving differently online?
To explore how marketing has shifted recently, I interview social media strategist Mark Schaefer. His most recent book is Marketing Rebellion: The Most Human Company Wins.
Show notes: https://www.socialmediaexaminer.com/340
Sep 3
Is AI Making It So Anyone Can Run Effective TikTok Ads?
Want to run TikTok ads but find the Ads Manager interface overwhelming and the learning curve too steep? I interview Melissa Laurie to learn how TikTok's latest AI tools, including Agentic Hub, Symphony Creative Studio, and Content Suite, can simplify ad creation, automate campa ... Show More
41m 7s
Jun 2024
Reach Customers, Spend Less With These Expert Tips
<p>The marketing landscape is ever changing. Digital advertising costs are rising and there are more restrictions to access customer data. How can businesses navigate these realities and reach their business goals? </p><p>Eric Seufert, founder and partner at Heracles Capital, and ... Show More
26m 15s
Jan 2024
How To Market Effectively in 2024
<p>Marketing in 2024 is very different from the way people marketed 15 years ago. We are now living in an age where the creative creates the reach and whether you have 10 followers or 10,000,000 followers, we all can post one viral video on social. In today's episode of the p ... Show More
34m 37s
