How CEOs and CMOs can deepen their consumer insights
Mar 2015
Mobile, social, and new trends in consumer expectations
Read more > Listen to the podcast (duration: 23:52) > In this "Discussion on Digital", McKinsey's Brian Gregg speaks with leaders in Silicon Valley to explore how emerging technologies are reshaping business and consumer behaviors.See www.mckinsey.com/privacy-policy for privacy i ... Show More
23m 28s
Dec 2024
Nerd Alert: How Consumer Behavior Has Changed
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.<br /><br />In this episode, Elena and Rob explore resea ... Show More
9m 35s
Jul 2024
Think you know what consumers want? Think again.
Consumers say they want experiences over goods. As always, they are looking to get the most value for their dollar. Even when it comes to sustainably produced products and services, the price must be right. On this episode of The McKinsey Podcast, McKinsey senior partner Sajal Ko ... Show More
34m 25s
Feb 2024
The Macro-Change Affecting Consumer Behavior
Consumer behavior is constantly changing. What is driving these changes? Firstly, consumer trust has declined so much that there's so little consumer trust for governments, media, and NGOs. It opened up the opportunity for brands to become community builders to build trust and af ... Show More
17m 45s
Dec 2023
Holiday shopping: Consumer savvy and retailer responses
Across the United States, consumers are continuing to spend, but they’re not opening their wallets too wide. Joining us are McKinsey partners Colleen Baum and Tamara Charm who say retailers that offer personalized promotions, same-day delivery, and “buy now, pay later” plans are ... Show More
23m 18s