Top 3 Trends in Performance Marketing fo...

Campaign management still relies on manual, segment-based work. Isaac Ferreira, VP of Growth Systems and AI at Shift Paradigm, explains how to rebuild it with AI from scratch. He covers automating project scheduling and resource calendars, tracking completion across platforms, an ... Show More

Companies need their own AI intelligence layer, not just API access. Isaac Ferreira, VP of Growth Systems and AI at Shift Paradigm, breaks down why proprietary operating context matters more than model choice. He explains how enterprise AI accounts avoid training data leakage, wh ... Show More

Marketers assume AI understands business context automatically. Isaac Ferreira, VP of Growth Systems and AI at Shift Paradigm, explains why that assumption fails without proper training. He breaks down giving off-the-shelf AI tools business-specific context, setting operational c ... Show More

This is part two of two where Ralph and Lauren break down the most important digital marketing trends shaping 2025, from the evolution of search platforms and the rise of AI-driven personalization to the growing impact of AR, VR, and in-app shopping. They talk about how data priv ... Show More

<p>By now you’ve probably heard a lot of our guests talk about the need for marketers to have a 360-degree of their customers. But that begs the question why? What makes up that 360-degree view and what benefits does having all this data actually do for your business?</p><p><i>“[ ... Show More

<p>As modern marketers, we are swamped by numbers coming from all directions. How do we manage all this data, demystify it, and use it to our best advantage? Host <a href="https://willfrancis.com/" target="_blank">Will Francis</a> chats with <a href="https://twitter.com/cspenn" t ... Show More

<p>The marketing landscape is ever changing. Digital advertising costs are rising and there are more restrictions to access customer data. How can businesses navigate these realities and reach their business goals? </p><p>Eric Seufert, founder and partner at Heracles Capital, and ... Show More

<p>On this episode, Ash Parikh, CMO of Trellix, discusses the importance of metrics and data in marketing, including website visitor numbers, click-to-open rates, and share of voice. He emphasizes the need for transparency, trustworthiness, and responsible security in building a ... Show More

Wondering what's next for social marketing? Wondering what disruptive changes in content and distribution might mean for business? To explore the latest social marketing trends and how marketers should prepare for a changing world, I interview Mark Schaefer. Sponsor: Visit ahrefs ... Show More

What are the top marketing trends to watch out for in 2024?   In this special solo pod, Daniel discusses five key trends that marketers should be aware of. From outsourcing talent overseas to leveraging AI for personalized marketing, will long-term partnerships with influencers b ... Show More

<p>Customer data and marketing campaigns form an inseparable "power couple" driving modern growth strategies. Eddie Patzsch from Optimove reveals how leading brands are shifting budget allocation from traditional channel-based spending to customer data-driven investment strategie ... Show More

Agency Partnerships Manager at TikTok, Taylor Roy, the leading destination for short form video entertainment, discusses the new era of marketing and content graphing. Discover how TikTok inspires creativity, knowledge, and facilitates connections between brands, creators, and co ... Show More