logo
episode-header-image
Feb 2023
19m 13s

Top 3 Trends in Performance Marketing fo...

I Hear Everything
About this episode

Zach Morrison, CEO of Tinuiti, talks about the future of performance marketing. Data has transformed user behaviour, marketing, and technology. However, with data privacy regulations and general consumer concern, brands will have to tap into first-party data like never before. Today, Zach shares his performance marketing predictions for 2022. Show Notes

Connect With: 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Up next
Yesterday
Are clean rooms actually solving the privacy problem or just adding complexity?
Privacy-friendly targeting remains elusive despite new technologies. Graham Mudd, SVP of Product at Anonym (Mozilla), brings expertise from leadership roles at Meta, Comscore, and Yahoo to address this challenge. He explains why clean rooms aren't inherently private without prope ... Show More
3m 14s
Jul 8
Does contextual targeting actually outperform audience-based approaches?
Privacy-friendly targeting is reshaping digital advertising. Graham Mudd, SVP of Product at Anonym (Mozilla), shares his expertise in developing technologies that preserve privacy while delivering performance. He explains how behavioral targeting can outperform contextual approac ... Show More
4m 10s
Jul 7
Mozilla’s Privacy-Friendly Ad Targeting
Privacy-friendly ad targeting is getting harder as cookies disappear. Graham Mudd, SVP of Product at Anonym (Mozilla), shares how privacy-preserving technologies can actually improve targeting results. Marketers can leverage first-party data using advanced machine learning techni ... Show More
22m 48s
Recommended Episodes
Jun 2024
Where Sales and Brand Marketing Intersect
Founder and former CEO of Alpha Inbound, Nigel Thomas, from David to Goliath, shares insights on the intersection of sales and brand marketing. Discover how aligning these strategies can enhance the customer journey and boost newsletter sign-ups. Show NotesConnect With: Nigel Tho ... Show More
36m 58s
Mar 2021
The Future of Social Marketing: Trends to Track
Wondering what's next for social marketing? Wondering what disruptive changes in content and distribution might mean for business? To explore the latest social marketing trends and how marketers should prepare for a changing world, I interview Mark Schaefer. Sponsor: Visit ahrefs ... Show More
44m 4s
Feb 2019
Marketing Reimagined: Why Marketers Must Change Now
Is your marketing working as well as it used to? Have you noticed that consumers and customers are behaving differently online?To explore how marketing has shifted recently, I interview social media strategist Mark Schaefer. His most recent book is Marketing Rebellion: The Most H ... Show More
45m 3s
Sep 2023
AI & SEO's Ethical Concerns -- Jordan Koene // Previsible
Jordan Koene, Co-Founder and CEO of Previsible, talks about SEO news. Large companies with valuable data are cautious about AI access, yet they desire precise brand representation in tools like ChatGPT. However, achieving both aims simultaneously is unfeasible. Today, Jordan disc ... Show More
18m 7s
Mar 2023
How Brands Like Anheuser Busch Use Web3.0 -- Matt Wurst // Mint
The days when brands are doing NFTs to win some awards and get a bunch of impressions and earned media are over. We're moving into this web 3.0 with real-life utility activations that make sense for your audience in thousands of different ways. Some top brands are already taking ... Show More
28m 38s
Nov 2022
Twitter Changes: What it Means for Marketers
We explore the latest Twitter changes featuring Jerry Potter with Michael Stelzner on the Social Media Marketing Talk Show.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. 
31m 4s
Nov 2021
Building A Content Marketing Strategy In The 2020's -- Damon Burton // SEO National
SEO National’s President, Damon Burton, unpacks content creation strategies for this decade. It’s easy to get lost in the endless ways to communicate with consumers. Figuring out where and how you’ll reach them best is key. Today, Damon explores building a content strategy perfec ... Show More
19m 40s
Sep 2023
Facebook Updates: Feed Updates, Group Admins, and More
We explore the latest Facebook updates with Jerry Potter featuring Mari Smith on the Social Media Marketing Talk Show.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. 
22m 43s
Nov 2020
Instagram Hashtag Changes: What Marketers Need to Know
Explore what Instagram's changes to hashtags and keyword search mean for marketers with special guest Natasha Samuel, this week on the Social Media Marketing Talk Show. Register for the Google Analytics for Marketers Course See Privacy Policy at https://art19.com/privacy and Cali ... Show More
45m 46s
Mar 2024
Email Marketing Tactics That Work
Wondering if your email marketing needs an upgrade? Curious what works in 2024? To explore the latest email marketing best practices based on 6 billion emails sent annually, I interview Jay Schwedelson.Guest: Jay Schwedelson | Show Notes: socialmediaexaminer.com/605Review our sho ... Show More
46m 23s