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Feb 2023
19m 13s

Top 3 Trends in Performance Marketing fo...

I Hear Everything
About this episode
Tinuiti’s CEO, Zach Morrison, shares his insights on likely performance marketing trends for 2022. 
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Today
Top 3 three tools in your marketing tech stack
Creative teams struggle with approval bottlenecks and manual handoffs. Christine Royston, CMO at Wrike, explains how AI-led orchestration streamlines creative collaboration for 20,000+ companies including Airbnb and NVIDIA. She details automated approval routing systems that elim ... Show More
5m 52s
Yesterday
One workflow that completely eliminated a painful manual handoff
Creative teams struggle with approval bottlenecks and manual handoffs. Christine Royston, CMO at Wrike, explains how workflow management platforms eliminate these friction points through intelligent orchestration. Her team built automated approval routing that assigns specific re ... Show More
4m 23s
Feb 2
Using AI to build more creative workflows
Marketing teams struggle with AI workflow orchestration. Christine Royston, CMO at Wrike, explains how to move beyond task automation to strategic creative collaboration. She discusses building standardized workflows while preserving 15-20% capacity for reactive market opportunit ... Show More
39m 20s
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