logo
episode-header-image
Aug 2023
23m 13s

How Scarcity marketing affects consumer ...

I Hear Everything
About this episode
Dr. Mindy Weinstein, Founder and CEO at Market MindShift, discusses why scarcity marketing affects consumer behavior. 
Up next
Apr 18
Let's ban this phrase from AI vendor pitches forever
AI vendors overuse "agentic" without explaining real business value. Chris O'Neill, CEO of GrowthLoop, brings decades of scaling experience from Google Canada ($500M to $2B) and launching Glean to $7.2B valuation. He shares how to bypass lengthy proof-of-concept cycles by moving ... Show More
5m 3s
Apr 17
You say you're data-driven but are you lying?
Most marketers claim to be data-driven but lack the infrastructure to act on insights in real-time. Chris O'Neill, CEO of GrowthLoop, brings experience scaling Google Canada from $500M to $2B and launching Glean to a $7.2B valuation. He explains how agentic AI learns from custome ... Show More
3m 38s
Apr 16
The most useful AI workflow
Marketing teams struggle with AI workflow implementation at scale. Chris O'Neill, CEO of GrowthLoop, brings experience scaling Google Canada from $500M to $2B and launching Glean to a $7.2B valuation. He demonstrates using Claude for automated investor updates and building custom ... Show More
3m 40s
Recommended Episodes
Dec 2022
305: Dr. Mindy Weinstein, How to use scarcity to drive sales
tail spinning
49m 32s
Mar 2023
559: How to use scarcity to drive sales (with Dr. Mindy Weinstein)
Welcome to an episode with a leading expert in digital marketing, Dr. Mindy Weinstein. In this episode, Mindy discussed how to leverage the principle of scarcity to influence customer decisions, boost sales, and positively impact your business. She also shared the four types of s ... Show More
47m 49s
Apr 2023
Neuroscience and Marketing: How to Hack the Buyer’s Brain
tail spinning
44m 44s
Feb 2019
Marketing Reimagined: Why Marketers Must Change Now
<p>Is your marketing working as well as it used to? Have you noticed that consumers and customers are behaving differently online?</p><p>To explore how marketing has shifted recently, I interview social media strategist Mark Schaefer. His most recent book is Marketing Rebellion: ... Show More
45m 3s
Feb 2022
[BEST OF] 5 Little-Known Facts About Consumer Behavior
tail spinning
52m 16s
May 2024
Hacking the Human Mind With Applied Behavioral Marketing
tail spinning
43m 27s
Dec 2023
Diversification Consumer Tech Products -- Andrew Samson // Level Home Inc.
Does having more products make you a more credible tech company? Many brands believe the more products they have, the more credible they are, but no real consumer insight supports that. How can a marketer stay on brand message and not have to split spending down the line across m ... Show More
32m 54s
Aug 2023
Marketing Disrupted: Perspective on a Changing Industry
tail spinning
9m 5s
Apr 2024
What Does Psychology Tell Us About Marketing?
Can marketers tap into psychology to improve the effectiveness of their work? Well, there’s a reason why Dr. Robert Cialdini’s psychology book <i>Influence </i>is a marketing and sales bestseller.<br /><br />Whether you realize it or not, psychological principles are applied in m ... Show More
24m 3s
Apr 2023
The Power of Scarcity: How it Influences Your Money Decisions
In this vault podcast episode, I chat with Mindy Weinstein, author of "The Power of Scarcity," about the role scarcity plays in our daily lives, particularly in your relationship with money. Mindy explains that scarcity is the strongest influence factor and is the unavailability ... Show More
42m 12s
Listen to millions of songs and podcasts on Anghami