How Scarcity marketing affects consumer ...

AI tools sound confident even when they're wrong. Kelly Hopping, Chief Marketing Officer at 6sense, explains where that missing context breaks go-to-market execution. She unpacks how account scoring models miss buying signals, why intent data needs human judgment layered on top, ... Show More

AI segments and messages without full context can be confidently wrong. Kelly Hopping, four-time CMO and CMO at 6sense, explains why more automation doesn't equal more pipeline. She breaks down multi-touch attribution across a six-month lookback, the shift from bottom-of-funnel d ... Show More

AI agents are replacing humans as the primary marketing audience. Isaac Ferreira, VP of Growth Systems and AI at Shift Paradigm, has spent 25 years building growth systems across defense, healthcare, and enterprise technology. He explains how brands need to build AI awareness and ... Show More

Welcome to an episode with a leading expert in digital marketing, Dr. Mindy Weinstein. In this episode, Mindy discussed how to leverage the principle of scarcity to influence customer decisions, boost sales, and positively impact your business. She also shared the four types of s ... Show More

Scarcity can make people want something more — even if they didn’t want it in the first place. Whether it’s the new Nintendo Switch 2 or a rare collectible toy, businesses are using clever marketing strategies to create hype and boost sales. But what exactly is scarcity marketing ... Show More

Your doctor is supposed to wash his or her hands between patients. But sometimes doctors forget. Would you speak up if you saw that and ask your doctor to wash up? This episode begins with a look at this important problem. https://www.wsj.com/articles/why-hospitals-want-patients- ... Show More

<p>#448: Our job as marketers to help people make decisions, even life-changing ones. Creating scarcity and urgency ("scurgency," as I once heard someone put it) is the name of the game.</p><p>Why is scarcity so necessary and what can it do for us? What's the psychology of sellin ... Show More

How often do innovators ask themselves if someone really needs their products? In this episode of the DMI podcast, host Will Francis speaks with Laurier Mandin, founder of Graphos Product and author of I Need That. With over 30 years helping innovators bring ideas to life, Laurie ... Show More

<p>Are you tired of feeling like you're constantly chasing customers? Wondering how to get people lining up to buy from you instead? To discover a multi-step strategy to naturally create demand and create a sense of urgency without relying on pushy tactics, I interview Brenna McG ... Show More

Consumers say they want experiences over goods. As always, they are looking to get the most value for their dollar. Even when it comes to sustainably produced products and services, the price must be right. On this episode of The McKinsey Podcast, McKinsey senior partner Sajal Ko ... Show More