logo
episode-header-image
Feb 2024
50m 2s

The Future of Agencies, Podcasting and C...

Tier 11
About this episode

Today we witness an unprecedented meeting of minds as leaders from Perpetual Traffic and Marketing School, Ralph Burns, Eric Sue, Neil Patel, and Kasim Aslam, come together for a comprehensive discussion on the future of digital marketing. This episode transcends the typical discourse, venturing into the depths of marketing strategy evolution, where the boundaries between performance marketing and brand development begin to merge into innovative new practices. The quartet  explores the multifaceted nature of SEO, content strategy, and the digital agency ecosystem, offering nuanced insights into adapting to algorithm changes, optimizing content to engage the desired audience, and converting challenges into opportunities for strategic growth. This conversation serves as an invaluable resource for professionals within the digital marketing sphere, from agency veterans to emerging marketers. It's a strategic guide illuminated by the expertise and humor of its participants, promising to both educate and inspire listeners towards actionable innovation in their marketing endeavors. Join us for this masterclass episode that not only aims to inform but also to invigorate your marketing approach with fresh perspectives and expert guidance.

Chapters:

  • 00:00:00 - Kickoff: Unveiling the Digital Marketing Titans' Summit
  • 00:01:51 - Peering into Tomorrow: Redefining Marketing Agencies
  • 00:03:04 - The Titans Converge: A Groundbreaking Podcast Fusion
  • 00:07:15 - Agency Evolution: Navigating Through Digital Transformations
  • 00:13:35 - Forecasting Value: Agencies' Role in the Next Digital Decade
  • 00:18:39 - Tech's Tectonic Shifts: Revolutionizing Marketing Strategies
  • 00:23:55 - Competitive Edge: Mastering the Market's Maze
  • 00:25:50 - The Podcast Purchase Path: A Tale of Tactical Acquisition
  • 00:26:37 - Deal Dynamics: The Fine Art of Negotiation Unveiled
  • 00:28:57 - Amplifying Influence: Podcasting's Pivotal Role in Modern Business
  • 00:34:35 - AI's Creative Canvas: Transforming Content Generation
  • 00:41:12 - Branding vs. SEO: Charting the Course Towards Holistic Performance
  • 00:47:16 - United We Stand: The Unstoppable Force of Marketing Collaboration

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

Up next
Jul 8
The #1 Metric That Will Completely Transform Your Business’s Bottom Line
In this special crossover episode, Ralph Burns takes the hot seat outside of Perpetual Traffic — guesting on the Cashflow Kings podcast with hosts Scott Brandley and DJ Sprague. Together they break down why your NCAC (New Customer Acquisition Cost) is the single most overlooked b ... Show More
1 h
Jul 4
Defeat The New Google AI Max Landing Page Doomsday with Val Riley
In this episode of Perpetual Traffic, Ralph and Lauren are joined by Val Riley, Vice President of Marketing and Strategy at Unbounce, to tackle the latest disruptions in Google Ads' AI Max landing page requirements. As AI continues to reshape digital marketing, these changes coul ... Show More
48m 31s
Jul 1
The 1 Stunning Hack We Used to 3X Our Spanish YouTube Subs in 30 Days
Ralph and Lauren break down the exact Most Valuable Activity (MVA) method that helped them triple their Spanish YouTube subscribers in just 30 days — without spending more on ads. From behind-the-scenes bloopers to real talk on Gen Z team management and daily goal setting, they r ... Show More
35m 18s
Recommended Episodes
Jan 2024
223 - Decoding Great Marketing, with Paxton Gray
What are the key elements of great marketing? How can marketers develop business acumen and continue to innovate within the constraints of profitability? Daniel chats with Paxton Gray, a seasoned marketer and the CEO of 97th Floor, about his unique perspective on the industry. Th ... Show More
42m 45s
Mar 2024
54: How He Made MILLIONS From Freelancer to Agency Owner - Zach Schubert
Zach Schubert (Founder of Agency Domain) is a trailblazer in the SEO and e-commerce world. As the co-founder of Qera Marketing, Zach shares his unconventional journey into the realm of digital marketing and agency ownership. From his initial reluctance to work directly with clien ... Show More
39m 30s
Apr 2024
Marketing for the Future
How much has marketing really changed in the last decade? It might not be as much as you think. This week, Elena and Rob are covering what’s next in marketing, from how younger generations are making new demands of businesses to why it's so hard to keep up with the latest AI deve ... Show More
22m 25s
Mar 2024
243 - How to Think About Full Funnel Marketing, With Vibhor Kapoor, Chief Business Officer of NextRoll
How can marketers strike a balance between brand awareness and long-term thinking?Vibhor Kapoor, former President of Adroll, joins me to discuss the importance of brand purpose and standing out in a crowded market. We explore the concept of full-funnel marketing and the need for ... Show More
38m 39s
Jun 2024
Marketing Transformation: Performance, Cloud Computing & More w/ Ryan Fletcher | Below The Fold Podcast
In episode five of "Below the Fold," Ryan Fletcher, who oversees digital data and technology for Initiative MENA, joins the show to discuss the current state of performance marketing and data analytics in the region.  The discussion encompasses several key themes: the dichotomy b ... Show More
50m 39s
May 2023
How to Develop a Content Strategy with Devin Reed (Content Legends Virtual Series)
Devin’s secret to great content? Start by listening. This is the content strategy episode you’re going to want to tune in to.As Head of Content at Clari, Devin is bringing his A-game to content planning. He’s also advisor and writer at The Reeder newsletter, reaching 6k+ creators ... Show More
52m 40s
Jan 2024
The Top 5 Marketing Trends to Pay Attention to in 2024
What are the top marketing trends to watch out for in 2024?  In this special solo pod, Daniel discusses five key trends that marketers should be aware of. From outsourcing talent overseas to leveraging AI for personalized marketing, will long-term partnerships with influencers be ... Show More
8m 40s
Jun 2024
GTM 99: Mastering Customer Success in the AI New Age with Jon Dick
Jon Dick is the Global SVP of Customer Success at HubSpot where he’s focused on helping millions of organizations grow better. Prior to customer success, Jon led marketing teams at HubSpot, Trunk Club, and Klout. He has a background in improvised comedy and earned his MBA from th ... Show More
55m 18s
Jun 2023
#579: Must-Know Online Marketing Industry Updates & Trends For 2023
Is Your Business Keeping Up? The Top 7 Digital Marketing Updates & Trends To Be Aware Of The State Of The Digital Course Industry & What You Can Expect In The Next Year Holy smokes, things in the digital marketing world are moving fast. From chatbots to ChatGPT, it seems like the ... Show More
44m 51s