logo
episode-header-image
Apr 2023
32m 21s

155 - The Importance of Aligning Marketi...

Daniel Murray
About this episode

Have you found yourself wondering how to take that next step into an executive-level career? Then this is the episode for you!

 

Mike Wolber, CRO of Rent Dynamics, a CRM solution designed for apartment owners and managers, is here to discuss how education, networking, and mentorship are the best ways to advance to that C-level job you’ve always dreamed of.

 

He and Daniel also chat about the importance of aligning marketing and sales goals and whether success should be defined by a number or a gut feeling. 

 

Plus, learn why speed is a marketer’s best friend and why Mike takes joy in knowing that everyone is really just making things up as they go along.

Keep up to date with the latest news from The Marketing Millennials:

 

Follow Mike: 

LinkedIn: https://www.linkedin.com/in/mikewolber/

Podcast: https://podcasts.apple.com/us/podcast/modern-multifamily/id1550224543

 

Follow Daniel: 

Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

 

Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

 

Daniel is a Workweek friend, working to produce amazing podcasts. 

To find out more, visit: www.workweek.com

0:00 Intro

1:56 Marketing and Revenue

3:08 Influence of Sales on Marketing

6:08 Team Structure and Alignment

10:08 Go-to-Market Goals

13:34 Making the Jump to a CRO

19:35 Scaling with Technology

24:24 A Marketing Hill to Die On

28:46 Words of Advice

31:17 Contact Us

Up next
Yesterday
What Everyone Gets Wrong About B2B Influencers with Sarah Adam, Head of Partnerships & Influencer Marketing at Wix | Ep. 330
Influencer marketing isn’t just for DTC anymore and Sarah Adam is here to prove it. As the force behind Wix’s growing B2B influencer strategy, Sarah shares how she built a program from scratch to scale, working with hundreds of creators across LinkedIn, Instagram, TikTok, and mor ... Show More
37m 10s
Jul 7
Are Waitlists Even Worth It? | Bathroom Break #63 🚽
Do waitlists even matter to customers anymore? Or are they a waste of time? Daniel says it depends, but basically, lists are important in marketing. Getting email addresses of important people (including people that are interested in your brand) should always be a priority. But, ... Show More
11m 9s
Jul 4
The Future of Retail Media, with Sephora’s Head of Retail Media
Last year, I sat down with Marco Steinsieck, the Head of Retail Media at Sephora, ⁠⁠to break down everything retail media. The significance of retail media, its impact on search, social, TV, even how it’s becoming a CRUCIAL tool for Marketers to build customer relationships - thi ... Show More
40m 41s
Recommended Episodes
Jul 2023
470 - Training Tips that Create GREAT Sales Callers (with Alex Noori)
In this week’s episode, we sit down with someone near and dear to our hearts: Alex Noori. He is the talent development specialist at ReminderMedia (the company behind Stay Paid), where he helps shape our new classes of callers into sales assassins. Listen to his interview to disc ... Show More
31m 19s
Jul 2023
5 A.I. Marketing Skills You Must Learn In 2023 (#136)
Will channel expertise become commoditized because of AI? Kipp and Kieran dive into what your marketing team will look like in a post-AI world. Learn why an AI ops person will be critical for every marketing team, if channel expertise will or won’t become commoditized, huge oppor ... Show More
23m 2s
Jun 2024
Why Sales Professionals Need Inbound Marketing and Transparency More Than Ever Before! | Marcus Sheridan - 1799
Yes, inbound marketing and transparency are still important in 2024. This is why I'm sharing a special rerun of 'The Sales Evangelist Podcast' episode 078. In this episode, I have the privilege of chatting with Marcus Sheridan, aka 'The Sales Lion,' on how to make inbound leads m ... Show More
40 m
Nov 2022
Marketing vs Sales
Brandon describes the difference between marketing and sales and why it's important to know the difference. Show NotesMarketing - what it is and how it sets up and supports salesSales - how sales relies on marketing and it's role in the sales processMarketing role post ... Show More
8m 52s
May 2023
Episode 273 Mastering the Sales Game NEPQ Training and Transformative Techniques
Join Jeremy in a thought-provoking conversation with Dee, a professional in the lead generation industry, in this enlightening episode of "Closers Are Losers." Together, they explore the transformative power of NEPQ training and its profound impact on Dee's sales skills and busin ... Show More
35m 34s
Apr 2023
The Future Of Marketing In An A.I. World w/ Phil Agnew (#113)
How will AI impact decision-making and human interaction? Kipp and Kieran are joined by Phil Agnew (Host of Nudge Podcast) to dive deep into the implications A.I. will have not only on human interaction but how it impacts marketing decisions. Learn the importance of being distinc ... Show More
30m 35s
Jul 2023
472 - Spend $0 on Marketing and See MASSIVE Results (with Janet Brinck)
We are excited to be speaking with Janet Brinck, cofounder and director of strategy and growth of Dwellus real estate and owner of Real, a national coaching and training program for agents. Listen to her interview to discover strategies for expanding your business through the art ... Show More
31m 44s
Apr 2024
Marketing for the Future
How much has marketing really changed in the last decade? It might not be as much as you think. This week, Elena and Rob are covering what’s next in marketing, from how younger generations are making new demands of businesses to why it's so hard to keep up with the latest AI deve ... Show More
22m 25s
Apr 2024
Lead to Scale: Cultivating Leadership for Business Growth (with Sean Ferres) | Ep 694
“Why would you allow it to change your behavior?” Today, join Alex (@AlexHormozi) as he guests on Sean Ferres channel to talk about strategies for customer acquisition, value enhancement, and retention, focusing on the importance of niche specialization and productizing services. ... Show More
26m 31s
May 2024
JACOB LEVINRAD - Social Media & Ecommerce Marketing
Jacob Levinrad is an expert in Social Media conversions. He is a multi-millionaire high school dropout, helping others start their own online business while maintaining and growing his own.Join us for an exciting conversation with Jacob Levinrad as he shares his insights on how t ... Show More
52m 24s
Listen to millions of songs and podcasts on Anghami