Jonathan Becker, CEO of Thrive Digital, breaks down learnings from his 12+ years of running data-led marketing campaigns for top startups like Uber, Asana, and Square. Supercharge your financial operations with Maxio. Request a demo at
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TIMESTAMPS:
00:00:00: Introduction
00:05:07: Google as a money-making machine
00:07:20: Differences between brand marketing and performance marketing
00:11:00: On scaling and reach of marketing
00:18:13: The Importance of understanding Customer Acquisition Cost (CAC) and Lifetime Value (LTV)
00:20:03: Metrics in marketing
00:23:43: Marketing Efficiency ratio explanation
00:30:46: Hiring and building a marketing team
00:37:14: Psychology of impatience in advertising
00:42:13: Setting clear expectations in marketing tests
00:45:23: Good campaign attribution
00:52:25: Expedia's digital marketing success story
00:54:07: Athletic Greens' success story
00:56:00: Grammarly's adoption on YouTube
00:57:36: Costs and impact of Super Bowl ads
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit
cjgustafson.substack.com