What are the key elements of great marketing? How can marketers develop business acumen and continue to innovate within the constraints of profitability?
Daniel chats with Paxton Gray, a seasoned marketer and the CEO of 97th Floor, about his unique perspective on the industry. They discuss the importance of empathy, profitability, and innovation in marketin ... Show More
Mar 4
Is Any Brand Really Authentic in Marketing? with Christina Le, Head of Marketing at Slate | Ep. 397
“Authenticity” is one of the most overused words in Marketing. And if you’re still chasing it like it’s a strategy, you’re already behind. Daniel sits down with Christina Le, Head of Marketing at Slate, to unpack what “authentic” content actually means in a world where every post ... Show More
52m 21s
Feb 2024
The Future of Agencies, Podcasting and Content Marketing with Google SGE with Neil Patel & Eric Siu
Today we witness an unprecedented meeting of minds as leaders from Perpetual Traffic and Marketing School, Ralph Burns, Eric Sue, Neil Patel, and Kasim Aslam, come together for a comprehensive discussion on the future of digital marketing. This episode transcends the typical disc ... Show More
50m 21s
Aug 2023
The zero to one B2B marketing playbook | Alex Kracov (Lattice, Dock)
Alex Kracov is the CEO and Co-Founder at Dock, and the former VP of Marketing at Lattice. Alex joined Lattice as the first marketer and third employee, and he helped to grow the business from seed to 1850+ customers. Prior to Lattice, Alex was a consultant at Blue State Digital — ... Show More
1h 3m
Jun 2022
Sharpen Your Content Strategy With Eric Williamson, Chief Marketing Officer of CallMiner
<p>Actionable insights are valuable all across a company, including for marketers. But effective content creation strategies that really cut through to the audience are also of tremendous value. <a href="https://www.linkedin.com/in/ericwilliamson1/">Eric Williamson</a>, the Chief ... Show More
39m 32s
<p><em><strong>Lean Marketing: More leads. More profit. Less marketing.</strong></em> by Allan Dib</p> <p>ABOUT THE BOOK:</p> <p><strong>Bigger Results with Less Marketing</strong></p> <p>You keep being told to do more marketing — more complex, more aggressive, and more expensive ... Show More
<p dir="ltr">Episode #277 - "What 'Works' in Jewelry Marketing"</p> <p dir="ltr">Welcome to Episode #277. Today, I'm diving into the topic of when marketing actually "works". Sometimes, marketing seems like a big mystery. Is it all about posting on social media? Sending out email ... Show More
