Ever feel like your brand’s messaging isn’t quite landing, despite detailed personas and sharp creative? Or wonder why some customers churn while others become lifelong evangelists, even sporting your logo proudly? Identity marketing flips the traditional approach by focusing not on how your brand looks to others, but on how customers see themselves. To lear ... Show More
Sep 3
Is AI Making It So Anyone Can Run Effective TikTok Ads?
Want to run TikTok ads but find the Ads Manager interface overwhelming and the learning curve too steep? I interview Melissa Laurie to learn how TikTok's latest AI tools, including Agentic Hub, Symphony Creative Studio, and Content Suite, can simplify ad creation, automate campa ... Show More
41m 7s
Jul 2025
Becoming the Woman They Chase: How to Build a Brand That Sells Itself
In the final episode of the Brand to Fame series, I talk about the shift that takes you from chasing sales to becoming the woman they chase. The truth is, high-level clients don’t buy based on deliverables or long lists of bonuses - they buy based on identity, emotion, resonance, ... Show More
10m 37s
Apr 2021
#371: The 30,000 Foot View: Crafting Your 4-Part Customer Journey
An online buyer’s experience that’s effectively mapped out from start to finish can help you create the entrepreneurial family of your dreams -- one where everyone feels seen, heard, and understood. Being intentional about crafting a clear journey for your business is key to cult ... Show More
22m 52s
Oct 2024
Say What They’re Thinking: How to Use Your Customers Words to Drive Sales
In this episode, we explore how to use customer insights to make your messaging truly resonate. You'll learn how to tap into testimonials and real feedback to speak directly to your audience’s needs and desires, helping them feel understood and engaged. We break down a simple, th ... Show More
13m 18s
Oct 2024
627. How to Effectively Market and Build a Stand Out Brand to Increase Your Sales
Welcome back, product bosses! In today's episode, we discuss one of the most common issues for product based business owners: how to effectively build a standout brand and market to your ideal customers. Whether you're just starting out, hitting a sales plateau, or your sales hav ... Show More
9m 8s
Aug 2023
"Navigating the Brand Journey: Unveiling the Value Chain and Customer Experience"
Welcome to "Navigating the Brand Journey," the podcast that delves deep into the intricate world of brand. In each episode, we unravel the dynamic interplay between the value chain and the customer experience, shedding light on how these crucial elements shape the identity and su ... Show More
5m 55s