Rebranding in the Financial Industry

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the brand power of retail pop-ups. Discover how leveraging pop-up stores can enhance brand visibility and customer engagement in the retail space. Chris shares insights on creating unique experiences and driving ... Show More

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the innovative "Retail Grammys" program that significantly boosted brand affinity. By recognizing outstanding achievements in retail, Shopify's program not only celebrates success but also fosters a sense of com ... Show More

Director of Marketing at Gaming Laboratories International, April Augustine, delves into the world of gaming, wagering, and lottery industries. She shares insights on how GLI delivers top-notch land-based, lottery, and iGaming testing services across six continents. Show NotesCon ... Show More

Chief Experience Officer Deevo Tindall defines unapologetic branding, emphasizing authenticity beyond buzzwords and consistency across customer touchpoints. Learn strategies including revamping brand messaging, analyzing buyer trends and competition, understanding target audience ... Show More

Discover why a brand is at the heart of a business, not merely an aspect of marketing. Beware that terms like "rebrand" and "rebranding" can sometimes be used by branding agencies to extract extra fees. If you're unsure about how brand operates, consider enlisting the expertise o ... Show More

<p><a href="https://www.elevancehealth.com/">Elevance Health</a> is ranked No. 22 on the <i>Fortune 500 </i>list. The organization is massive, and it brings in more than $150 billion in annual revenue. Marketing for this company is a big job, one that CMO<a href="https://www.link ... Show More

<p dir="ltr">In this conversation, Dan Antonelli & Ryan Redding delve into the critical role of branding, digital marketing, and the long-term investment required for effective SEO. The conversation also highlights common misconceptions about the process of creating unique brand ... Show More

<p>The beverage brand&apos;s CMO, formerly of Red Bull, Beats and Apple, shares the story behind the rebrand and it’s ambitions to achieve mainstream volume in its distinctive yellow can. Thanks to Tracksuit (the affordable brand tracking solution) for supporting this episode.</p ... Show More

<p>Zack Wenthe, Director of Customer Marketing and Thought Leadership at Treasure Data, explores customer marketing. Today's competitive CDP landscape requires strategic brand positioning and effective marketing tactics. Recognizing that not every prospect is an ideal customer an ... Show More

As competition in the credit and lending space intensifies, financial institutions are seeking ways to differentiate themselves through personalization and unique product offerings. In this special mini-series on the future of lending, sponsored by LoanPro, we are joined by Jonas ... Show More

Richard Ramsden, business unit leader of the Financials Group for Goldman Sachs Research, provides an update on the financial services industry and the market backdrop going into 2021. Learn more about your ad choices. Visit megaphone.fm/adchoices 

Our expert hosts, Kate Moody and Will Jones, are joined by some great guests and dive deep into the world of branding. They discuss what even constitutes a rebrand, who’s done it well, who’s maybe not done it as well, and where do you even start when you decide a rebrand is in or ... Show More

If your member experience is broken, you’re already losing. As fintechs outpace traditional lenders, CEO Omar Jordan of Coviance believes credit unions have a choice: retreat or run toward the fire. In this episode, he shares how Coviance is helping credit unions shift their mind ... Show More