Jonathan Rowe, the CMO nCino, started in academia and transitioned to a career as a marketing leader. His focus has been on building a passionate team culture, being a thought leader for their clients in the banking industry, scaling the business well, and keeping the vision of nCino as a billion-dollar brand at the forefront of everyone’s minds.
Jul 29
Spotlight: The 5,000-Year-Old Method of Making People Remember You
How do you get your brand into the 90% of memory that's subconscious? In this segment from Marketing Trends, neuroscientist Pranav Yadav reveals that the human brain is a pattern-seeking storytelling device — and the formula for creating lasting brand memory hasn't changed in 5,0 ... Show More
16m 9s
Jul 15
Marketing Has Forgotten What It’s For
Are you just busy working? Or are you adding value? Marketing has become overloaded with channels, platforms, metrics, and specialized roles. But Seth Matlins believes the job itself is much simpler: create value, drive sustainable growth, and help the business create and keep cu ... Show More
51m 14s
Jul 1
Why Agents Will Buy, But Marketing Must Stay Human
A bank just issued the world's first loan to an AI agent. The agent applied, signed, and set its own repayment schedule. That's where marketing now lives — and most teams are still optimizing for the wrong layer. In this episode, Katja Forbes (founder of The CX Evolutionist and a ... Show More
1h 3m
Jan 2024
E33: The Ultimate Guide to Start-up Marketing, with CEO of Thrive Digital, Jonathan Becker
Jonathan Becker, CEO of Thrive Digital, breaks down learnings from his 12+ years of running data-led marketing campaigns for top startups like Uber, Asana, and Square. Supercharge your financial operations with Maxio. Request a demo at <a href="http://www.maxio.com/runthenumbers" ... Show More
1 h
Jan 2025
How to Build Successful Customer Communities
Founder and Author, Jon Davids from Influicity, a company that builds customer communities to drive revenue, delves into the strategies for creating successful customer communities in the digital age. With a focus on his new book, "Marketing Superpowers," Jon shares insights on l ... Show More
13m 4s
Jul 2024
Achieving Growth with Personalized Digital Offering
As competition in the credit and lending space intensifies, financial institutions are seeking ways to differentiate themselves through personalization and unique product offerings. In this special mini-series on the future of lending, sponsored by LoanPro, we are joined by Jonas ... Show More
42 m