About this episode
Aug 31
We’ll /goto a World With Google Search’s /goto Tracking Parameters
This week on Marketing O’Clock: Google Search will be releasing its /goto parameters. Google says it’s rolling this out to protect its services and users from different forms of abuse. Plus, it seems Google’s testing a new Alpha setting in Google Ads accounts. Visit us at - https ... Show More
47m 39s
Aug 24
Microsoft’s AI Max Is Going All Around the Globe 🌎
This week on Marketing O’Clock: Microsoft is now starting to roll out AI Max worldwide. The feature is meant to help improve campaign performance by using Microsoft AI to locate other high-intent queries and more. Plus, Microsoft Advertising sent out emails last week with an impo ... Show More
59m 43s
Aug 17
Google Will Be Removing Campaign-Level Targeting From Search Campaigns on Search and AI Max | EP 446
Google Will Be Removing Campaign-Level Targeting From Search Campaigns on Search and AI Max | EP. 446This week on Marketing O’Clock: Starting in late September, Google is removing campaign-level language targeting for Search campaigns from AI Max and Search. Plus, Google’s Ask Ad ... Show More
1h 10m
Aug 2022
Why Marketers are Pulling Back on Virtual Reality
<p>Marketers are pulling back on virtual reality... Tips on making sure you still show up in Google after their big algorithm change this week... Search Console gets a big video update... TikTok offers tips for one of its highest-producing ad products... and Twitter tries its han ... Show More
8m 28s
Mar 2024
Google’s ‘Core Web Vitals’ Flip-Flop
<p><span>A final answer — perhaps — on the age-old question: How much does user experience matter to your Google ranking? Meta adds some new tricks to its ad campaigns. TikTok now offers more performance data, even from opted-out users, and Instagram is working on a very meme-wor ... Show More
12m 15s
Jul 2021
Facebook: "We're Totally Not Doing Brain Implants. No, Really."
12m 56s
Jul 2024
Think You Can Stop What They Sell? I Doubt It.
7m 28s
Feb 2023
Their Is No Mistake In This Title.
<p><span>The secret engagement hack that's very counterintuitive. Google's ad revenue is down, while Amazon's is up. Did Bing accidentally leak its new AI-powered search engine? Twitter's company verification will cost your brand thousands. And how one brand is tu ... Show More
15m 13s
Aug 2018
115: 4 Super Advanced Google Ads Tips
<p>Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ <br/><br/>Wow, yes, okay. The Paid Search Podcast is back in the saddle for another week of Google Ads talk. This week we kick off the show with another update about the mobile app placement exc ... Show More
33m 43s
Jan 2020
TikTok Self-Service Ads: What Marketers Need to Know
On this week’s Social Media Marketing Talk Show, we explore an update of TikTok’s self-serve ad platform, how businesses are developing content on TikTok, and much more with special guest Rachel Pedersen. Check out Social Media Marketing World 2020 See Privacy Policy at https://a ... Show More
47m 57s
Nov 2021
Want Better Google Ads? Be Good. (And Spend a Lot.)
<p>Your Google ads just got a lot better — as long as you've got $50-grand to spend. Pinterest sets up shop in the future. YouTube outlines its plans for livestreamed commerce. Yelp offers some free advertising for local businesses. And (I can't believe we're going to ... Show More
11m 47s
Jun 2023
Where the Marketing Budgets are Going
8m 7s
Jun 2023
"But Think of the Exposure!..."
<p>TikTok gives up on its copycat, while asking creators to make ads on spec. Google gets ready to roll out the Topics API but will anyone use it? A big bug at LinkedIn may have ignored posts you'd scheduled.</p><p><br></p><p>And on the ad-free Premium Podcast, which you can ... Show More
9m 55s
<p>Single Headline RSAs, Campaign-Level Headlines, & More Google Ads Announcements
This week on Marketing O’Clock, If you like it then you better put a pin on it! Google explains why you might see single-headline RSAs in the SERPs and other changes to search ads creative. Then, TikTok is testing new ways to make posts shoppable. Plus, we’re shocked to l ... Show More
<p>A big change to Facebook ad campaigns — this time, one you'll like! Also: Twitter's surprise announcement. How Instagram Reels ads perform. TikTok hits a huge milestone. And Google's got marketing data for you — for free.</p><p><br></p><p><strong><em>• Get each epi ... Show More
<p><span>Take 2: TikTok tries its hand at ecommerce in Europe. Yelp upgrades its Request a Quote service. A new spend limit on Google Ads. And here's how you stack up against others on social media.</span></p><p><br></p><p><a href="https://arc.net/folder/0597C78E-F70F-44F1-9D ... Show More
<p><span>TikTok moves into second place — what does it mean for the former #2? Also: Instagram’s testing a chatbot because of course they are. Walmart adds new in-store placements. And Google Ads suffers a big crash this morning.</span></p><p><span>.</span></p><p><strong>✨ </stro ... Show More
