Copycat tactics — how you can target customers of your competitors and not run afoul of Google's ad policies. LinkedIn now has DMs for Pages. The ad market keeps defying reports of its death. And YouTube gives marketers more control over their channels — why you should steer clear.
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Dec 2020
YouTube Ad Targeting: What Marketers Need to Know
Want to use YouTube ads to sell your products? Wondering how to get your ad in front of the right audiences? To explore YouTube ads targeting, in this episode I interview Aleric Heck. Aleric, a YouTube ads expert, is the founder and CEO of AdOutreach—a consultancy that helps mar ... Show More
43m 58s
Jun 2018
Apple Expands Advertising Business, Facebook Removes Trending & Much More! -Marketing O'Clock
Join us on Marketing O'Clock, where Greg Finn and Jenn Kaite give you this week's digital marketing news rundown LIVE from Cypress North! With news from Apple looking to expand advertising business, Bing Merchant Centers new Google Merchant Centers import tool, Google Posts updat ... Show More
9m 11s
Jul 2020
Blame it on the A-A-A-Algorithm. Facebook to Favor Original Reporting in News. - Ep. 129
<p>In this week's digital marketing news, Facebook doesn't favor the little publisher that could, organic shopping results are coming to a Google shopping panel near you, Bing shares the secret ranking sauce, Google keeps ad labels consistent, big companies boycott big spending o ... Show More
1h 19m
Apr 2022
Tag Me In! Tag Your Favorite Products On Instagram
<p>This week on Marketing O'Clock, brands will want to take advanTAGe of Instagram's new product tagging feature, the board of directors doesn't think musk bELONgs at Twitter, Google Analytics made a conversion migration tool 4 you, Google Ads lets you (custom) column what you wa ... Show More
1h 27m
<p>Do you want to diversify your ads beyond social platforms? Wondering how to get started with Google Search Ads? To discover how to target the right prospects with Google Search Ads, I interview Brooke Osmundson.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> </str ... Show More