TikTok is getting ready to compete head-on with Google. Where the ad dollars will go if TikTok gets banned. Microsoft rolls out some nice updates to its ads platform. And Elon Musk's plan to rid Twitter of bots appears to be backfiring.
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Sep 2024
TikTok on the Clock the $earch Party Don’t Stop | Search Campaigns Are Coming to TikTok
<p>TikTok Search Ads Campaigns, Video Enhancements for PMAX, & More | Marketing O’Clock Episode 350
This week on Marketing O’Clock, Google’s dominance over search ads could be TikToking away, Meta is rUIning their ad platform one senseless change at a time, and advertisers “ ... Show More
48m 41s
Aug 2020
Mon. 08/03 – The TikTok, Microsoft, Trump Ban Saga Explained
TikTok has not been banned by Trump, but it came close this weekend. Microsoft almost walked away from buying TikTok this weekend, but it looks like it’s back on board and might buy non-Chinese TikTok operations soon. Google invests in ADT. The new Pixel 4As are here. And a profi ... Show More
18m 23s
Jul 2023
TikTok is coming for books, music and e-commerce
TikTok is one of the biggest, most influential social media networks in the world — and its parent company ByteDance is making moves to capitalize on its enormous cultural influence. The company has announced plans to launch a music streaming service, a book publishing division a ... Show More
30m 32s
Jan 2022
Reduce, Reuse, Repost. TikTok Recycles Popular Feature from Vine
<p>This week on Marketing O'Clock, we're keeping you (re)posted on new features coming to TikTok, the new Chrome 97 allows you to record interactions on your site, and your Instagram feed is about to get a whole lot less familiar. Plus, PBR is reASSessing their social media strat ... Show More
1h 10m
Sep 2020
Fai-Retails Do Come True: In Market Audience for Google Shopping Campaigns - Ep. 140
<p>This week's digital marketing news: Google's in-market audiences are now compatible with shopping campaigns, TikTok may be acquired by Oracle, YouTube announces their new "Shorts" feature, and Google Ads officially rolls out custom audiences.</p>
1h 15m
