logo
episode-header-image
Jul 2023
10m 43s

Going Undercover: The Secret Life of a G...

TOD MAFFIN
About this episode

High workload, low pay — the real story behind Google’s outsourced ad reps. Also: Whatever brand equity was left in Twitter has been X’ed out, and TikTok wants in the space now. Your brand’s Business Profile gets automated FAQs. And you’ll never guess what an NFT of the world’s first tweet sells for now: Spoiler alert — almost nothing.

.

Thanks to our sponsors!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping


𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠!


Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

Earlier episodes each day

Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channels

✅ Marketing headlines each morning in Slack

30% off our Newsletter

✅ Back catalog of 30+ marketing science interviews

Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

.

🔘 Follow us on social media

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

.


AI Tool Report

Learn AI in 5 Minutes a Day We'll teach you how to save time and earn more with AI. Join 70,000+ free daily readers for trending tools, productivity-boosting prompts, the latest news, and more.

Check it out!



If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.

Check it out!

.

💵 Send us a tip

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About UsRate and Review

.

ABOUT THIS PODCAST

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

.

🎒UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Foxwell Slack Group and Courses

 .

Some links in these show notes may provide affiliate revenue to us.





Privacy & Opt-Out: https://redcircle.com/privacy
Up next
May 2025
The End.
The final episode.Privacy & Opt-Out: https://redcircle.com/privacy 
6m 9s
May 2025
Everything Everywhere All Ads at Once
Here is your wrap-up of the last week in the digital marketing space..📰 Get our free daily newsletter🆘 Need help with your social media? Check us out: engageQ digital.UPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin ... Show More
15m 6s
May 2025
May 2, 2025
Here is your wrap-up of the last week in the digital marketing space..📰 Get our free daily newsletter🆘 Need help with your social media? Check us out: engageQ digital.UPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin ... Show More
9m 46s
Recommended Episodes
Jan 2024
Deep Focus Music To Improve Concentration - Improve Focus Study Motivation And Productivity
Deep focus is necessarily required for concentration that will eventually increases the productivity. If you know someone who could use this, share it with them! -- ⚠️ TRENDING on SUBSTACK ⚠️  USE THIS LINK TO JOIN MOTIVATION HUB  for 50% OFF (discount limited to first 500) -- Un ... Show More
2h 44m
Feb 2024
What is Domino Effect | Explained in 2 min
A domino effect or chain reaction is the cumulative effect produced when one event sets off a chain of similar events. -- About this episode -- OTHER PODCASTS IN OUR NETWORK 🕯️ RELIGION & SPIRITUALITY 🧑🏿‍ SOCIETY & CULTURE 👔 BUSINESS ⚠️ WORLD NEWS 😂 COMEDY 🎭 ARTS 🎹 MUSIC � ... Show More
2m 22s
Jan 2024
What is Duration Neglect | Explained in 2 min
Duration neglect is the psychological observation that people's judgments of the unpleasant or pleasant experiences depend very little on the duration of those experiences. If you know someone who could use this, share it with them! -- ⚠️ TRENDING on SUBSTACK ⚠️ USE THIS LINK TO ... Show More
2m 3s
Jan 2024
What is Ockham's Razor | Explained in 2 min
If you know someone who could use this, share it with them! -- ⚠️ TRENDING on SUBSTACK ⚠️ USE THIS LINK TO JOIN MOTIVATION HUB  for 50% OFF (discount limited to first 500) -- Unleash Open.ai for your Marketing 🤖 here 🤖 -- Click here to access HUNDREDS of other podcasts on our n ... Show More
2m 3s
Feb 2024
What is Social Comparison Theory | Explained in 2 min
Social comparison theory centres on the belief that there is a drive within individuals to gain accurate self-evaluation. -- About this episode -- OTHER PODCASTS IN OUR NETWORK 🕯️ RELIGION & SPIRITUALITY 🧑🏿‍ SOCIETY & CULTURE 👔 BUSINESS ⚠️ WORLD NEWS 😂 COMEDY 🎭 ARTS 🎹 MUSI ... Show More
2m 12s
Feb 2024
Google says Microsoft pitched Bing sale to Apple
Google (GOOGL) (GOOG): Microsoft (MSFT) offered to sell Bing to Apple (AAPL) when pitching default deal. (00:23) Walt Disney (DIS), Reliance sign pact to merge Indian media operations - report. (01:27) Ford (F) halts shipments of electric F-150 truck due to quality issue. (02:36) ... Show More
6m 52s
Feb 2024
It's Worth the Journey When You Embrace Risks - Inspirational Speech
It's Worth the Journey When You Embrace Risks - Inspirational SpeechGet inspired and motivated every morning with our podcast, featuring insights from successful individuals on changing your mindset and achieving your goals. Don't miss out on this opportunity to start your day o ... Show More
15m 48s
Dec 2024
David Goggins: Transforming Pain into Power - Motivational Insights
David Goggins: Transforming Pain into Power - Motivational InsightsGet inspired and motivated every morning with our podcast, featuring insights from successful individuals on changing your mindset and achieving your goals. Don't miss out on this opportunity to start your day of ... Show More
10m 2s
Feb 2024
Ultra-Niche Positioning: How to Find Success By Going SUPER Narrow
I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Gu ... Show More
57m 59s
Apr 2025
UX for business with Joel Marsh
S03E08 (#336). Inspired by feedback from his booked UX for beginners, Joel Marsh has written UX for business. A comprehensive guide for designers navigating real-world challenges. We talk to him about his own journey from design principles to practical business applications. 
1s