This week on Marketing O’Clock: Performance Max gets smarter with expanded targeting and new asset-level metrics.
Also, Danny Sullivan announces he’s moving on from his Google Search Liaison role. Plus, Google says AI Overviews aren’t killing traffic — but the data’s got plot holes.
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📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00
📰 Main News
Campaign-level negative keyword lists are now live - 8:05
Danny Sullivan is out as Google Search Liaison - 11:12
Liz Reid's Google Keyword Blog - 13:14
🛠️ Cool Tool - 21:03
🔥 Take of the Week - 23:18
⚡ Lightning Round ⚡
Paid - 26:09
Organic - 37:04
Social - 41:43
⚙️ Working hard, or Hardly Working - 47:38
🔎 ICYMI - 50:45
🧠 Must Read Marketing Article of the Week - 51:35
An interview with Barry Schwartz - 52:32