Jun 13

Digital Marketing & AI News

In this special solo edition of The Digital Marketing Podcast, Daniel introduces a new regular feature: a fast-paced roundup of the most critical AI and digital marketing news. With the rate of change accelerating across platforms, tools, and marketing strategy, it’s never been m ... Show More

12m 51s

Jun 6

Complete Guide to Keyword Research

In this episode of The Digital Marketing Podcast, Daniel, Ciaran, and Louise take a deep dive into the often-misunderstood world of keyword research - one of the most foundational yet complex elements of digital marketing. What starts as a seemingly simple task (“just pick some k ... Show More

24m 13s

May 20

Agile Marketing Hands-On

In this episode of The Digital Marketing Podcast, Daniel dives into the world of agile marketing, exploring how a new methodology is helping marketers launch strategic, high-impact campaigns at pace, without compromising on quality. Joined by Peter Abraham (former Econsultancy le ... Show More

30m 37s

Jan 2024

The Top 5 Marketing Trends to Pay Attention to in 2024

What are the top marketing trends to watch out for in 2024? In this special solo pod, Daniel discusses five key trends that marketers should be aware of. From outsourcing talent overseas to leveraging AI for personalized marketing, will long-term partnerships with influencers be ... Show More

8m 40s

Sep 2022

Data Insights in Digital Marketing

As modern marketers, we are swamped by numbers coming from all directions. How do we manage all this data, demystify it, and use it to our best advantage? Host Will Francis chats with Chris Penn to look at data from different and interesting angles. They talk about Regression ana ... Show More

45m 49s

Apr 2024

Marketing for the Future

How much has marketing really changed in the last decade? It might not be as much as you think. This week, Elena and Rob are covering what’s next in marketing, from how younger generations are making new demands of businesses to why it's so hard to keep up with the latest AI deve ... Show More

22m 25s

Jan 2024

223 - Decoding Great Marketing, with Paxton Gray

What are the key elements of great marketing? How can marketers develop business acumen and continue to innovate within the constraints of profitability? Daniel chats with Paxton Gray, a seasoned marketer and the CEO of 97th Floor, about his unique perspective on the industry. Th ... Show More

42m 45s

May 2024

Tech at Work: How the End of Cookies Will Transform Digital Marketing

Managing technology has never been more challenging. HBR IdeaCast’s new special series, Tech at Work, offers research, stories, and advice to make technology work for you and your team. This week: how digital marketers are preparing for the end of third-party cookies—and what thi ... Show More

35m 27s

Jul 2022

2022 Trends in Digital Marketing - Refocus

Earlier this year, we looked ahead at some of the emerging trends and changes to monitor in 2022. It is now time to revisit and reflect on these insights as they have proven to be still topical and pressing as ever. So, join host Will Francis and 8 experts and practitioners acros ... Show More

1h 8m

Feb 2022

2022 Trends in Digital Marketing

It's here! The DMI's rundown of what you need to look out for in the coming year. Host Will Francis is joined by 8 experts and practicioners across the industry to look at where digital marketing is at in 2022 and how it is responding to societal changes post-COVID. We look at is ... Show More

1h 7m

Dec 2020

Influencer Marketing Strategy: How to Scale a Business

Wondering if influencers can help you grow your business? Wondering how to work with influencers? To explore influencer marketing, in this episode I interview Adi Arezzini. Adi is an influencer marketing expert, and the CEO and co-founder of Teami Blends—a lifestyle brand that cr ... Show More

44m 47s

Nov 2023

#124: How to Stay Genuine in the Age of AI (Insights from INBOUND 2023)

AI's buzz in marketing has a lot of people feeling panicked, unsure of how to balance technology with genuine human connection. Many marketers are overwhelmed trying to sift through the noise to find what truly resonates with audiences without losing authenticity. So how do we ap ... Show More

36m 15s

Dec 2023

The Death of Digital Marketing Agencies

Ralph and Kasim dive into the provocative topic of the declining relevance of traditional digital marketing agencies. They explore how the rise of new technologies and changing market dynamics are rendering old agency models obsolete. The conversation spans the impact of AI and c ... Show More

44m 35s

The Future of Digital Marketing, an Inte...