Why do so many beautifully designed websites, ads and digital experiences still fail to convert? In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Kramer Reeves, CEO of EyeQuant, alongside neuroscientist Professor Peter König, one of the company's founders and a leading expert in visual attention and cognitive science. Together, th ... Show More
Apr 29
Reddit Marketing Case Study with Dove - Turning Real Reviews into Real Growth
What happens when a global brand hands over its creative control to unfiltered customer feedback? In this episode of The Digital Marketing Podcast, Daniel Rowles speaks with Emily Barfoot, Head of Dove Beauty at Unilever, about a bold and unconventional campaign built on Reddit c ... Show More
25m 50s
Apr 20
The Changing Customer Journey in an AI-First World - Insights from Adobe Enterprise's CMO
As AI rapidly reshapes how customers discover, evaluate, and engage with brands, marketers are being forced to rethink the fundamentals of the customer journey. In this episode of The Digital Marketing Podcast, Daniel Rowles speaks with Rachel Thornton, CMO of Adobe Enterprise, t ... Show More
22 m
Jun 2025
How to Rank #1 in ChatGPT Results (AI SEO Strategy)
Ep. 336 Is your organic traffic vanishing into the AI ether? Kipp, Kieran, and Aja Frost (Sr. Director of Global Growth at HubSpot), dive into the huge disruption AI-powered search is having on SEO, and exactly how brands should respond if they want to stay visible in a world dom ... Show More
47m 10s
Jun 2025
The Next Wave of AI in Marketing
In this episode of the DMI podcast, host Will Francis speaks with Jim Lecinski, marketing professor at Northwestern University, Kellogg and co-author of The AI Marketing Canvas. Together, they explore how artificial intelligence is reshaping marketing — from reducing cycle ... Show More
51m 59s
Aug 2025
How AI Is Rewriting the Rules of Marketing with Nick Lafferty, Growth Marketer at Profound | Ep. 339
Search is changing for the first time since Google launched. And it’s changing fast. Daniel’s out, Tamara’s IN. In this episode, she sits down with Nick Lafferty, Growth Marketer at Profound, to unpack the seismic shift from traditional SEO to AI-powered search engines like ChatG ... Show More
30m 56s
Jul 2025
Inside the Rise of Agentic AI
In this episode of the DMI podcast, host Will Francis chats with Dikshant Dave, CEO of Zigment, about the fast-evolving world of agentic AI — autonomous AI agents that execute multi-step marketing and sales tasks. Dikshant shares how agentic AI goes beyond basic automatio ... Show More
42m 16s