Managing technology has never been more challenging. HBR IdeaCast’s new special series, Tech at Work, offers research, stories, and advice to make technology work for you and your team. This week: how digital marketers are preparing for the end of third-party cookies—and what this change means for the open Internet.
Oct 7
The Trouble with Tech Companies (and Their Strategies)
Cory Doctorow, author and digital rights advocate, argues that big tech companies from Facebook to Google and beyond have evolved - or devolved - in a disappointing way. He says that many large tech companies begin with a good product, but that over time they prioritize first bus ... Show More
26m 30s
Sep 30
How to Lead with Courage in Chaotic Times
Courage involves taking bold action despite uncertainty and fear. In a volatile business environment, it's hard to be brave. But Ranjay Gulati, a professor at Harvard Business School, says that there are strategies any of us can use to get improve our ability to make smart bets o ... Show More
32m 9s
Sep 23
Steven Pinker on Speculation Bubbles, Super Bowl Ads, and What Leaders Need to Know About Group Psychology
As a leader, psychology is fundamental to your success - whether that means understanding consumer behavior, team dynamics, or even your own biases and blind spots. Harvard professor Steven Pinker says that an important phenomena to understand is that of common knowledge and its ... Show More
27m 29s
Nov 2023
The Future of Digital Marketing, an Interview with Nicholas Holland
https://targetinternet.com/resources/the-future-of-digital-marketingIn today's episode of the Digital Marketing Podcast, we have the pleasure of welcoming back Nicholas Holland, VP of Product at Hubspot, for a second year to reflect on the development of AI and the human touch in ... Show More
20m 23s
Nov 2022
Innovating at the Cutting Edge of Ad Technology
How can brands best utilize today’s technology to make the biggest possible impact on consumers? Our guest today is Stephan Pretorius, Chief Technology Officer at WPP, the world’s largest marketing services organization. Poised at the forefront of advertising innovation, Stephan ... Show More
42m 31s
Sep 2022
Data Insights in Digital Marketing
As modern marketers, we are swamped by numbers coming from all directions. How do we manage all this data, demystify it, and use it to our best advantage? Host Will Francis chats with Chris Penn to look at data from different and interesting angles. They talk about Regression ana ... Show More
45m 49s
Jun 2024
How To Start a Digital Marketing Career, with Rachel Exton
Digital marketing is an evergrowing industry, especially as more and more businesses use online channels to reach their audiences. However as digital marketing grows and becomes more complex, so does knowing how to get started in your career. In this episode of the Digital Market ... Show More
37m 49s