Managing technology has never been more challenging. HBR IdeaCast’s new special series, Tech at Work, offers research, stories, and advice to make technology work for you and your team. This week: how digital marketers are preparing for the end of third-party cookies—and what this change means for the open Internet.
Aug 19
How to Bring More Rigor to Your Long-Term Thinking
Amid great economic, political, and technological change, it can feel impossible to predict what might happen next. Nick Foster, a futurist and designer who has worked at Google X, Sony, and elsewhere, says that most of us struggle because we tend to fall into one pattern of thin ... Show More
32m 1s
Nov 2023
The Future of Digital Marketing, an Interview with Nicholas Holland
https://targetinternet.com/resources/the-future-of-digital-marketingIn today's episode of the Digital Marketing Podcast, we have the pleasure of welcoming back Nicholas Holland, VP of Product at Hubspot, for a second year to reflect on the development of AI and the human touch in ... Show More
20m 23s
Nov 2022
Innovating at the Cutting Edge of Ad Technology
How can brands best utilize today’s technology to make the biggest possible impact on consumers? Our guest today is Stephan Pretorius, Chief Technology Officer at WPP, the world’s largest marketing services organization. Poised at the forefront of advertising innovation, Stephan ... Show More
42m 31s
Sep 2022
Data Insights in Digital Marketing
As modern marketers, we are swamped by numbers coming from all directions. How do we manage all this data, demystify it, and use it to our best advantage? Host Will Francis chats with Chris Penn to look at data from different and interesting angles. They talk about Regression ana ... Show More
45m 49s
Jun 2024
How To Start a Digital Marketing Career, with Rachel Exton
Digital marketing is an evergrowing industry, especially as more and more businesses use online channels to reach their audiences. However as digital marketing grows and becomes more complex, so does knowing how to get started in your career. In this episode of the Digital Market ... Show More
37m 49s