logo
episode-header-image
Jul 2022
1h 8m

2022 Trends in Digital Marketing - Refoc...

DIGITAL MARKETING INSTITUTE
About this episode

Earlier this year, we looked ahead at some of the emerging trends and changes to monitor in 2022. It is now time to revisit and reflect on these insights as they have proven to be still topical and pressing as ever. So, join host Will Francis and 8 experts and practitioners across the industry to look at where digital marketing is at in 2022 and how it is responding to societal changes post-COVID. Will and the guests looked at issues around recruitment and upskilling and key factors regarding the customer experience. We also touched on the Metaverse, NFTs, AI, Google's ever-evolving cleverness, and how brands can plan strategically. In an ever-immersive world, we looked at how video is becoming so much more accessible, the importance of TikTok and YouTube, and learning to live with automation. And that's just some of what we covered!

You can view the full transcript on our website. While you're there, check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today.

The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.

And if you enjoyed this episode please leave a review so others can find us!

Up next
Jun 20
The Next Wave of AI in Marketing
In this episode of the DMI podcast, host ⁠⁠Will Francis⁠⁠ speaks with ⁠Jim Lecinski⁠⁠, marketing professor at Northwestern University, Kellogg and co-author of The AI Marketing Canvas. Together, they explore how artificial intelligence is reshaping marketing — from reducing cycle ... Show More
51m 59s
Jun 6
Influencer Marketing - the Influencer
In the second part of our influencer marketing series, we shift focus from the marketer to the creator. Host ⁠⁠⁠Will Francis⁠⁠⁠ chats with ⁠Ben Kaluza⁠, a former Twitch ad ops professional turned full-time content creator. Ben shares his candid journey into content creation—from ... Show More
1h 16m
May 23
Influencer Marketing - the Marketer
On the DMI podcast, we're devoting the next 2 episodes to going deep into influencer marketing. First from the marketer's viewpoint and then from the creator's.In this first episode host ⁠Will Francis⁠ chats with ⁠Sarah Adam⁠, Head of Partnerships and Influencer Marketing at ⁠Wix ... Show More
53m 52s
Recommended Episodes
Jun 2023
#579: Must-Know Online Marketing Industry Updates & Trends For 2023
Is Your Business Keeping Up? The Top 7 Digital Marketing Updates & Trends To Be Aware Of The State Of The Digital Course Industry & What You Can Expect In The Next Year Holy smokes, things in the digital marketing world are moving fast. From chatbots to ChatGPT, it seems like the ... Show More
44m 51s
Jan 2024
Digital Marketing Trends for 2024
We are back with another trends episode, and what better trends episode to do, than one at the start of a fresh year, looking at the year ahead. So we bring you our digital marketing trends for 2024! With the phase-out of third-party cookies looming, the cookieless future is fast ... Show More
38m 17s
Oct 2023
The Digital Marketing Skills Benchmark 2023
In times of fast change, if you're standing still, you're moving backwards and digital skills need to be continually updated with a culture of ongoing learning. In our latest episode of the Digital Marketing Podcast, the team share some of the latest insights and findings from ou ... Show More
13m 57s
Jan 2024
The Top 5 Marketing Trends to Pay Attention to in 2024
What are the top marketing trends to watch out for in 2024?  In this special solo pod, Daniel discusses five key trends that marketers should be aware of. From outsourcing talent overseas to leveraging AI for personalized marketing, will long-term partnerships with influencers be ... Show More
8m 40s
Sep 2023
Latest Trends In Digital Marketing 2023
We are back with another much loved digital marketing trends episode! This week, Daniel, Ciaran and Louise discuss Meta’s position in the AI space with the recent launch of their latest large language model (LLM), Llama 2, which has outperformed ChatGPT on most benchmarks. Meta a ... Show More
25m 41s
Mar 2023
Digital Marketing Trends Update March 2023
In today’s episode of The Digital Marketing Podcast, Daniel, Ciaran and Louise discuss the latest trends in Digital Marketing for March 2023. Needless to say Chat GPT has created a storm in the world of digital marketing, and Bing and Google weren’t far behind. In amongst Chat GP ... Show More
21m 17s
Sep 2023
The Problem With Digital Marketing
We usually spend our podcast episodes offering practical digital marketing advice to help you enhance your careers, but today we flip the script and take a look at digital marketing problems that plague the landscape. Join us on today's episode as we dissect the lack of control w ... Show More
17m 37s