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Oct 2023
30m 12s

Hasbro vs Mattel | Barbie: A Boneca dos ...

Wondery
About this episode

Estamos no final da década de 1940 e dois pequenos fabricantes de brinquedos estão dando os primeiros e inquietos passos. Os nomes dessas jovens e esperançosas empresas são Hasbro e Mattel. Um deles é uma ramificação de um fabricante de lápis. O outro é uma empresa de garagem iniciada por marido e mulher. Mas eles logo descobrem que a venda de brinquedos é um negócio inesperadamente cruel. Se alguma destas empresas pretende sobreviver – e ainda mais ter sucesso – terá de ser criativa. Perturbar os chefões experientes da feira de brinquedos Toyland exigirá que eles se arrisquem na TV, nas batatas, no Mickey Mouse e em uma boneca particularmente picante da Alemanha que daria origem ao fenômeno Barbie.

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