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Mar 2019
23m 30s

Hasbro vs Mattel - Boy Toy | 2

Wondery
About this episode
It’s the 1960s and Hasbro is struggling. The pencil manufacturer turned toymaker hasn’t had a major success since Mr. Potato Head hit the shelves in 1952, and it’s starting to lose money. If the company doesn’t act fast, it’ll be headed for bankruptcy in no time. Mattel’s “accessories sold separately” approach to Barbie has revolutionized the industry. Now ... Show More
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