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Dec 2020
23m 55s

Encore: Hasbro vs Mattel | Resurrection ...

Wondery
About this episode
It’s the early 1980s and things are not looking good for Hasbro. The company hasn’t had a hit since Hungry Hungry Hippos; its founding CEO Merrill Hassenfeld has just died; now Star Wars dolls have just about gobbled up the entire action figure market. Hasbro needs to deliver a toy capable of taking on the Star Wars dolls, or else the company risks losing it ... Show More
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