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Dec 2020
23m 39s

Encore: Hasbro vs Mattel | Boy Toy | 2

Wondery
About this episode
It’s the 1960s and Hasbro is struggling. The pencil manufacturer turned toymaker hasn’t had a major success since Mr. Potato Head hit the shelves in 1952, and it’s starting to lose money. If the company doesn’t act fast, it’ll be headed for bankruptcy in no time. Mattel’s “accessories sold separately” approach to Barbie has revolutionized the industry. Now ... Show More
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<p>A few months ago, Mattel’s revenues were just fifty million dollars behind Hasbro’s. But now that Hasbro’s swallowed Tonka—the classic maker of Nerf, Play-Doh, and Monopoly—Mattel is half a&nbsp;<em>billion</em>&nbsp;dollars behind, and CEO John Amerman isn’t happy about it.</ ... Show More
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