In the dynamic world of sales, the game has evolved. Gone are the days of relying on a single decision-maker to push a deal forward. Today, successful sales professionals understand the importance of engaging with multiple organizational stakeholders to secure the coveted win.

In this episode of “The Sales Evangelist Podcast,” host Donald speaks with sales expert Nick Reed Smith. They discuss the increasingly complex world of sales and how to manage multiple stakeholders in the buying process effectively.

Nick shares his experience and strategies for multithreading deals, emphasizing the importance of building relationships with various decision-makers and influencers within an organization to increase the chances of closing a deal successfully. Join Donald and Nick as they dive into the art of multithreading and uncover helpful tips for sales professionals seeking to improve their techniques.

The Changing Dynamics of Sales Processes

Nick highlights the evolving nature of the sales landscape, where deals are becoming more complex and multiple stakeholders are involved.
He emphasizes the need for sales reps to adapt and find new ways to interact with buyers effectively.

Becoming a Trusted Consultant

One of the key shifts in buyer expectations is the desire for sales professionals to act as consultants rather than mere order-takers.
Buyers want a partner who understands their needs, manages multiple stakeholders, and provides valuable insights throughout the sales process.

Understanding Multithreading

Nick introduces the concept of multithreading, which involves building relationships with multiple individuals within the buying organization.
Rather than relying solely on one point of contact, sales reps should engage with decision-makers, economic champions, technical champions, and coaches to comprehensively understand the deal's dynamics.

Mapping the Organizational Landscape

To effectively multithread, sales professionals need to identify the key personas and individuals they should engage with within the

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