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Oct 2023
31m 20s

#214 - Using Deal Friction to Drive Oppo...

Armand Farrokh & Nick Cegelski
About this episode
FOUR ACTIONABLE TAKEAWAYS Leverage the power of 7-38-55: 7 percent of meaning is communicated through words, 38 percent through tone, and 55 percent through body language. Encourage friction in your sales cycle; it means that your customer is engaged. When showing a demo, tell your customers what you're gonna show, show 'em, then tell them what you showed ... Show More
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