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May 2024
5m 26s

Proclaim Your Sales Process, But Don't C...

Bill Caskey and Bryan Neale: B2B Sales Trainers, Business Strategists and L
About this episode
Send us a text In this solo episode, Bill Caskey shares a counterintuitive approach to controlling the sales process more effectively. He emphasizes the importance of having a clearly defined sales process to guide prospects throughout, but advocates against trying to forcefully control or push prospects through the process. He provides practical i ... Show More
Up next
Feb 6
Be the Guide Your Customers Are Craving
Send us a textBill Caskey explores the most important question in sales: What is your role in the buyer-seller dance?In this solo episode, Bill breaks down the Guide Model—a three-part framework that transforms how you show up with customers. Instead of selling to people who don' ... Show More
7m 1s
Feb 2
Mental Health in Sales: Movement Creates Momentum
Send us a textIn the final episode of our mental health in sales series, Bill and Bryan tackle a truth most sellers ignore: you can't think your way out of a slump—you have to move your way out.Drawing from Scott Galloway's "get out of the house" philosophy and real client storie ... Show More
24m 26s
Jan 30
How Detachment Creates Sales Freedom
Send us a textIn this solo episode, Bill breaks down why detachment might be the most important skill you're not practicing. When a client asked for help with negotiation, positioning, and value communication, Bill realized all these challenges stem from one core issue: attachmen ... Show More
5 m
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