B2B demand generation struggles with vanity metrics over pipeline results. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, brings serial MarTech founder experience and AI-first HubSpot agency expertise to signal-based marketing. He explains how to redesign demand generation systems using AI agents and HubSpot workflows to capture buying signals that co ... Show More
Jan 2025
Why Brand Awareness is Overrated
Managing Director, Business Strategy at MONOGRAM, Amy Colbourn, from a boutique branding and brand marketing agency specializing in luxury hospitality and casino marketing, discusses the misconception that brand awareness is overrated. She delves into how brands can shift their f ... Show More
22m 51s
Feb 2025
How Shopify's "Retail Grammys" Program Helped Drive Brand Affinity
Director of Brand Marketing at Shopify, Chris Schmicker, delves into the innovative "Retail Grammys" program that significantly boosted brand affinity. By recognizing outstanding achievements in retail, Shopify's program not only celebrates success but also fosters a sense of com ... Show More
29m 36s
Oct 2024
How To Effectively Use Metrics and Data in Marketing
<p>On this episode, Ash Parikh, CMO of Trellix, discusses the importance of metrics and data in marketing, including website visitor numbers, click-to-open rates, and share of voice. He emphasizes the need for transparency, trustworthiness, and responsible security in building a ... Show More
46m 56s
Aug 2025
The Brand Metrics That Matter with Kantar's Mary Kyriakidi
On average, brand equity accounts for over 30% of a company's value, yet most marketers still chase vanity metrics instead of measuring what drives real business results.This week, Elena, Angela, and Rob are joined by Kantar's Mary Kyriakidi to unpack findings from Kantar's Diary ... Show More
29m 44s
Nov 2024
Driving Relevance Back to A 40 Year-Old Brand
Tiyale Hayes, EVP of Insights and Multiplatform Analytics at BET, delves into reinvigorating a legacy brand. Aligning with core human insights is key to reaching a broad audience, but it's equally important to deliver value to your specific target market. This balancing act is ex ... Show More
24m 12s
<p>In this episode of <em>Do This, Not That</em>, host <a href="https://www.linkedin.com/in/schwedelson/" rel="noopener noreferrer" target="_blank">Jay Schwedelson</a> dives into the latest developments in the TikTok ban situation, Instagram’s video length policy updates, and why ... Show More
<p>In this episode of <em>Do This, Not That</em>, host <a href="https://www.linkedin.com/in/schwedelson/" rel="noopener noreferrer" target="_blank">Jay Schwedelson</a> welcomes <a href="https://www.linkedin.com/in/taylorraffa/" rel="noopener noreferrer" target="_blank">Taylor Raf ... Show More
