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Aug 2023
15m 56s

S28 E1: Why Do You Say “Yes” When You Wa...

Next Big Idea Club
About this episode
Too often, we say "yes" to friends, bosses, and even strangers when what we really want to say is "absolutely not." Why do we do this? Vanessa Patrick, a marketing professor at the University of Houston, has spent years researching this question. The answer she's come up with could change your life. 
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