logo
episode-header-image
May 2024
1h 16m

Google Takes More GaMbLes on AI… Unpacki...

Cypress North
About this episode
tail spinning
Up next
Jul 6
DMCA TAKEDOWN 🤼 … But Not Really (Kinda)
This week on Marketing O’Clock: DMCA request forms are supposed to help you remove copyright-infringing content, but with fraudulent requests, content owned by the original publisher is being targeted, too. Plus, Google Ads is testing placing AI-generated summaries under descript ... Show More
52m 38s
Jun 29
STRONG Opinions on Google Ads’ “Strongest Match” Label Tests
This week on Marketing O’Clock: Google Ads is testing Strong Match labels, with the top ad getting labeled “✓✓Strongest Match” and the 2nd highest ad a "✓ Strong Match." These new tests are stirring up some expert voices in the marketing world. Plus, Max Conversions for Standard ... Show More
47m 30s
Jun 22
AI Mode News From Google! (and Meta?) 🤔
This week on Marketing O’Clock: Google Search is pushing out Information agents within AI Mode for a fee within Google AI Ultra subscription plans. Plus, Meta announced that they’re adding new AI-powered options on Facebook. Visit us at - https://marketingoclock.com/👍 Like, Shar ... Show More
1 h
Recommended Episodes
Aug 2022
Why Marketers are Pulling Back on Virtual Reality
<p>Marketers are pulling back on virtual reality... Tips on making sure you still show up in Google after their big algorithm change this week... Search Console gets a big video update... TikTok offers tips for one of its highest-producing ad products... and Twitter tries its han ... Show More
8m 28s
Aug 2025
Tools and Tips Special - Navigating AI Search, Ads & SEO in 2025
In this episode of The Digital Marketing Podcast, hosts Daniel Rowles and Ciaran Rogers return with a fresh round of insights and hands-on tools to help digital marketers adapt and experiment in the evolving AI-driven marketing landscape. From Google's AI Max campaigns to the exp ... Show More
27m 20s
May 2024
Emotion + Science + AI = Profit
<p><span>Thousands of TV shows, paired with thousands of academic marketing papers — and what do you get? One TV network says an insanely good audience targeting AI. Also: a new report says podcast listeners might be a dark horse. Print magazines are back. And Samsung may have ju ... Show More
7m 15s
Nov 2024
Google Cracks Open Pmax Black Box
tail spinning
7m 21s
Oct 2024
Let the Ghoul Times Roll
<p>How marketers plan to cash in on the new Halloween mega-season. Amazon’s surprising strategy to compete against Temu. You’re not going to like Meta’s plan for unblocking your brand account. And Google pulls the plug on one of the search engine’s longest-standing feature.</p><p ... Show More
7m 17s
May 2023
Searching for Ads in All the Right Places
tail spinning
7m 15s
Mar 2024
Google’s ‘Core Web Vitals’ Flip-Flop
<p><span>A final answer — perhaps — on the age-old question: How much does user experience matter to your Google ranking? Meta adds some new tricks to its ad campaigns. TikTok now offers more performance data, even from opted-out users, and Instagram is working on a very meme-wor ... Show More
12m 15s
Jun 2025
Digital Marketing & AI News
In this special solo edition of The Digital Marketing Podcast, Daniel introduces a new regular feature: a fast-paced roundup of the most critical AI and digital marketing news. With the rate of change accelerating across platforms, tools, and marketing strategy, it's never been m ... Show More
12m 51s
May 2024
Two Steps Forward, No Steps Back. Ever.
<p>Battle of the AI — Both Google and OpenAI come out swinging with their latest technology. What does it mean for marketers? We have full coverage in today&#39;s special episode.</p><p><br></p><p>📰<a href="https://todayindigital.beehiiv.com/subscribe?utm_campaign=shownotes&utm_ ... Show More
8m 34s
May 2023
What Meta’s New “Lattice” Architecture Means for Marketers
<p><span>Artificial Acumen: Behind the overhaul of Meta&#39;s new ads AI. Also: LinkedIn will suggest new ways to spam inspiration porn. Reddit gears up to try social commerce. The big catch behind a new TV. And Twitter’s last gasp: Will its new CEO rescue the beleaguered platfor ... Show More
20m 11s