About this episode
Oct 5
AI in Search Is Snatching Up Clicks. Are Users Or Publishers Actually Benefiting?
This week on Marketing O’Clock: Studies are investigating how AI in Search is affecting users and publishers, and how the technology is changing the digital information ecosystem. Plus, OpenAI introduces its new AI agent.Visit us at - https://marketingoclock.com/👍 Like, Share, a ... Show More
50m 24s
Sep 28
YouTube’s New Tools May Just Help YOU Get Discovered & Make More Money 🫵
This week on Marketing O’Clock: From auto-dubbing for livestreams, new universal shopping tags, and beyond, YouTube rolled out multiple new tools that may ultimately help creators. Plus, Google’s guidance update said that bidding strategies in Smart Bidding can take around 50 con ... Show More
1 h
Sep 21
Is the Saying Now “Do Pay the Messenger”? Google Says Maybe With AI Contribution Pilot
This week on Marketing O’Clock: Google is testing out its AI Contribution Pilot, which pays publishers for AI’s use of their content. Plus, learn more about the reasoning behind Judge Brinkema’s U.S. v. Google adtech remedies opinion. Get a Free Audit - https://marketingoclock.co ... Show More
1h 28m
Aug 2022
Why Marketers are Pulling Back on Virtual Reality
<p>Marketers are pulling back on virtual reality... Tips on making sure you still show up in Google after their big algorithm change this week... Search Console gets a big video update... TikTok offers tips for one of its highest-producing ad products... and Twitter tries its han ... Show More
8m 28s
Aug 2025
Tools and Tips Special - Navigating AI Search, Ads & SEO in 2025
In this episode of The Digital Marketing Podcast, hosts Daniel Rowles and Ciaran Rogers return with a fresh round of insights and hands-on tools to help digital marketers adapt and experiment in the evolving AI-driven marketing landscape. From Google's AI Max campaigns to the exp ... Show More
27m 20s
May 2024
Emotion + Science + AI = Profit
<p><span>Thousands of TV shows, paired with thousands of academic marketing papers — and what do you get? One TV network says an insanely good audience targeting AI. Also: a new report says podcast listeners might be a dark horse. Print magazines are back. And Samsung may have ju ... Show More
7m 15s
Nov 2024
Google Cracks Open Pmax Black Box
7m 21s
Jun 2023
Where the Marketing Budgets are Going
8m 7s
Oct 2024
Let the Ghoul Times Roll
<p>How marketers plan to cash in on the new Halloween mega-season. Amazon’s surprising strategy to compete against Temu. You’re not going to like Meta’s plan for unblocking your brand account. And Google pulls the plug on one of the search engine’s longest-standing feature.</p><p ... Show More
7m 17s
May 2023
Searching for Ads in All the Right Places
7m 15s
Mar 2024
Google’s ‘Core Web Vitals’ Flip-Flop
<p><span>A final answer — perhaps — on the age-old question: How much does user experience matter to your Google ranking? Meta adds some new tricks to its ad campaigns. TikTok now offers more performance data, even from opted-out users, and Instagram is working on a very meme-wor ... Show More
12m 15s
Jun 2025
Digital Marketing & AI News
In this special solo edition of The Digital Marketing Podcast, Daniel introduces a new regular feature: a fast-paced roundup of the most critical AI and digital marketing news. With the rate of change accelerating across platforms, tools, and marketing strategy, it's never been m ... Show More
12m 51s
May 2024
Two Steps Forward, No Steps Back. Ever.
<p>Battle of the AI — Both Google and OpenAI come out swinging with their latest technology. What does it mean for marketers? We have full coverage in today's special episode.</p><p><br></p><p>📰<a href="https://todayindigital.beehiiv.com/subscribe?utm_campaign=shownotes&utm_ ... Show More
8m 34s
<p>Google Marketing Live 2024
This week on Marketing O’Clock, we’re unpacking all the headlines from Google Marketing Live. Google wants advertisers to grow a (Power) pair, advertisers win the data with new pmax insights, a brand new feature for merchants in the SERPs, and Google is ADding shopping and search ads to AI overviews.
SAVE YOUR GA3 DATA - https ... Show More
<p>Google unlocks A/B testing in Performance Max. Advertising in italics could boost your sales by 30%. Pinterest’s revenue grows… just slower. And Amazon unwraps a digital holiday shopping hub.</p><p>.</p><p><a href="https://todayindigital.com/question" rel="nofollow"><strong>📝 ... Show More
<p><span>TikTok moves into second place — what does it mean for the former #2? Also: Instagram’s testing a chatbot because of course they are. Walmart adds new in-store placements. And Google Ads suffers a big crash this morning.</span></p><p><span>.</span></p><p><strong>✨ </stro ... Show More
<p><span>Instagram’s API just got a big upgrade. YouTube kills Stories. New intent signals for LinkedIn. TikTok is testing an AI chatbot. Google’s AI now writes video descriptions.</span></p><p><span>.</span></p><p><span>🔘 </span><a href="https://todayindigital.com/socialmedia" ... Show More