Feb 23
A Change of (Budget) Pace. New Google Ads Change Will Impact B2B Accounts
This week on Marketing O’Clock: Google updates budget pacing for campaigns using ad scheduling, starting March 1st. Also, ChatGPT ads officially make their debut, appearing immediately after high-intent prompts for signed-in U.S. users.Visit us at - https://marketingoclock.com/👍 ... Show More
45m 22s
Feb 16
All Price, No Pizzaz. We AIn't Loving the New AI Mode Ad Format
Visit us at - https://marketingoclock.com/This week on Marketing O’Clock: Google continues to expand ads in AI mode. Also, OpenAI suggests advertisers could generate entire campaigns through “prompts”. Plus, Bing launches a new AI Performance report in Webmaster Tools.👍 Like, Sh ... Show More
1h 4m
Feb 9
DISCOVER All You Need To Know About the Feb Core Update
This week on Marketing O’Clock: Google reports its biggest revenue & ad revenue to date. Also, the February Google Discover Core Update is Rolling out. Plus, Google is now offering Network Segmentation via API for PMax. Visit us at - https://marketingoclock.com/👍 Like, Share, an ... Show More
1h 7m
Aug 2024
Those Poor, Unfortunate Goals
<p><span>Where did it all go? Marketers wake up to a huge gap in Google Analytics data. LinkedIn is changing its carousels. Amazon is having a bad week. And the pizza promotion that lets you dance for your dinner is actually, secretly, a very clever BOGO deal.</span></p><p><br></ ... Show More
9m 30s
<p>Google Marketing Live 2024
This week on Marketing O’Clock, we’re unpacking all the headlines from Google Marketing Live. Google wants advertisers to grow a (Power) pair, advertisers win the data with new pmax insights, a brand new feature for merchants in the SERPs, and Google is ADding shopping and search ads to AI overviews.
SAVE YOUR GA3 DATA - https ... Show More
<p><span>Google’s annual event for advertisers was full of AI buzzwords, but lacking in anything beyond the expected obsession over AI and some incremental updates to existing marketing products.</span></p><p> </p><p><a href="https://todayindigital.com/premium" rel="nofollow"><s ... Show More