<p>Google Marketing Live 2024
This week on Marketing O’Clock, we’re unpacking all the headlines from Google Marketing Live. Google wants advertisers to grow a (Power) pair, advertisers win the data with new pmax insights, a brand new feature for merchants in the SERPs, and Google is ADding shopping and search ads to AI overviews.
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Nov 24
Filtered to Perfection: Google Gets On-Brand
<p>This week on Marketing O’Clock: Google rolls out AI-assisted brand query filters in Search Console, launches Nano Banana Pro for Gemini 3 image generation in Google Ads, and confirms that “Brand Inclusions” in Shopping was a UI bug. </p><p>Also, Gemini 3 now powers AI Mode, an ... Show More
1h 8m
Nov 10
Pmax Has Come A Long Waze: New Inventory & Placement Reporting is on the Way
This week on Marketing O’Clock: Three new Performance Max updates, including Waze inventory for store campaigns, and more channel reporting visibility — plus, Sam Altman hints at advertising on ChatGPT, and Google Merchant Center debuts a video asset management feature.Visit us a ... Show More
49m 59s
Aug 2024
Those Poor, Unfortunate Goals
<p><span>Where did it all go? Marketers wake up to a huge gap in Google Analytics data. LinkedIn is changing its carousels. Amazon is having a bad week. And the pizza promotion that lets you dance for your dinner is actually, secretly, a very clever BOGO deal.</span></p><p><br></ ... Show More
9m 30s
<p><span>Google’s annual event for advertisers was full of AI buzzwords, but lacking in anything beyond the expected obsession over AI and some incremental updates to existing marketing products.</span></p><p> </p><p><a href="https://todayindigital.com/premium" rel="nofollow"><s ... Show More