logo
episode-header-image
Feb 2023
56m 51s

Type A(ccount) Negative | Google Ads Rol...

Cypress North
About this episode
tail spinning
Up next
Aug 3
Read the Sign 🪧… Google Lets Advertisers Add AI Label to Content
This week on Marketing O’Clock: With Google’s newly rolled-out AI content label update, advertisers can directly add text or visual labels, or turn on a new AI label setting across platforms. Plus, Google’s Platform Properties tool is live globally. Visit us at - https://marketin ... Show More
1h 14m
Jul 27
Billions of AI Search Clicks (and Billions of Distractions?)
Google’s AI Search Is Sending "Billions of Clicks", But Is This Metric Accurately Highlighting Its “Success”? | EP. 443This week on Marketing O’Clock: While Google celebrates AI Search sending billions of clicks to “websites” every week, other sources are highlighting some proble ... Show More
1h 5m
Jul 20
Let’s Get Ready To Battle ⚔️… Google Ad’s Bidding Update Stirs Up Marketers
This week on Marketing O’Clock: Google Ads’ August bidding update is causing tension in the marketing world and leaving clarification to be desired. Plus, for Google Image Search’s 25th anniversary, Google changed its homepage from a clean image search box to a gallery.Visit us a ... Show More
1h 10m
Recommended Episodes
Sep 2023
A Whimsical, Pervasive Horniness
<p>TikTok cries foul over attribution data. The Google test one advertiser says cost her clients thousands of dollars. Pinterest reveals its new slate of ad formats.</p><p>And on the ad-free Premium Podcast, which you can learn more about by tapping <a href="http://todayindigital ... Show More
15m 59s
Feb 2023
Their Is No Mistake In This Title.
<p><span>The secret engagement hack that&#39;s very counterintuitive. Google&#39;s ad revenue is down, while Amazon&#39;s is up. Did Bing accidentally leak its new AI-powered search engine? Twitter&#39;s company verification will cost your brand thousands. And how one brand is tu ... Show More
15m 13s
May 2024
Damage Done
<p><span>What&#39;s next for the relationship between Google and the marketing industry after a huge leak exposes Google&#39;s SEO secrets. The news is not good for brands that rely on Facebook for traffic. Instagram is adding its strongest mute button yet. And another Google too ... Show More
13m 42s
Jul 2023
Going Undercover: The Secret Life of a Google Ad Rep
<p><span>High workload, low pay — the real story behind Google’s outsourced ad reps. Also: Whatever brand equity was left in Twitter has been X’ed out, and TikTok wants in the space now. Your brand’s Business Profile gets automated FAQs. And you’ll never guess what an NFT of the ... Show More
10m 43s
Jun 2024
Meet the Instagram Ads Everyone Is Going to Hate
<p><span>Enshittification comes to the Instagram feed — how will users react to the new ad format which stops them from scrolling through content? Also: Google slows way down on its AI search results... SEO pros figure out how to get their brand into those results... and Shopify& ... Show More
6m 36s
Jun 2023
"But Think of the Exposure!..."
<p>TikTok gives up on its copycat, while asking creators to make ads on spec. Google gets ready to roll out the Topics API but will anyone use it? A big bug at LinkedIn may have ignored posts you&#39;d scheduled.</p><p><br></p><p>And on the ad-free Premium Podcast, which you can ... Show More
9m 55s
Feb 2025
Reels of Misfortune
<p>This week: Why a blowout Super Bowl game is tanking ad recall… Meta and X are caught approving AI-generated ads referencing hate crimes… YouTube&#39;s ditching interruptive ad mid-rolls… Instagram has some major algorithm drama… Plus, is a Reels app in the works?</p><p>.</p><p ... Show More
13m 2s
Oct 2024
Let the Ghoul Times Roll
<p>How marketers plan to cash in on the new Halloween mega-season. Amazon’s surprising strategy to compete against Temu. You’re not going to like Meta’s plan for unblocking your brand account. And Google pulls the plug on one of the search engine’s longest-standing feature.</p><p ... Show More
7m 17s
Dec 2021
Did You Just Hack Your Brand's Own Website for SEO Juice?
<p><span>The market for backlinks is getting criminal... Marketers are unimpressed by the third-party cookie replacements... Has Google finally solved the biggest problem with local SEO? And YouTube&#39;s updates are a welcome addition for brand managers on the go.</span></p><p>< ... Show More
7m 34s
Jul 2024
The Security Breach We All Feared Has Happened
<p><span>The hack nobody wanted: How a leading two-factor authentication app used by marketers worldwide is now exposed. Plus TikTok slows down, a deep-dive into Google&#39;s changes to its ads platform, and the clever technique consumers are using to see if you are gouging.</spa ... Show More
17m 49s