We are delighted to welcome Jonah Berger, Marketing Professor at The Wharton School of The University of Pennsylvania, onto this episode of Social Pros.
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Full Episode Details
The more you understand the words you use, the more you can increase the impact of your social content. But how can you change up your language choices to resonate better with your audience?
Jonah Berger, Marketing Professor at The Wharton School of The University of Pennsylvania and repeat Social Pros guest, joins the show to share his thoughts.
He reveals the story behind his latest book, ‘Magic Words’, how words can build trust, community and influence and why anybody can become a better writer.
Plus, he tells us the hidden benefits of asking questions and why it’s essential to understand audience behaviors.
In This Episode:
0:00 – Introduction
5:25 – Jonah describes his new book
7:11 – Why did he write this book?
9:56 – Understanding the impact of magic words
13:00 – What language does
15:03 – Identity and agency
20:58 – Defining ‘magic words’
23:49 – Jonah’s favorite category in his framework
30:21 – Asking the right questions
34:08 – Using magic words to approach challenging topics
37:36 – Jonah’s final two
39:56 – Outro
Resources
Previous episodes featuring Jonah Berger
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