The Language of Persuasion: Magic Words ...

Are you convinced it's too late to build a YouTube presence that actually moves the needle for your business? I interview Ty Myers to discover how to launch and grow a YouTube channel from scratch—including the production steps that build audience trust and the strategies that tu ... Show More

Wondering which of Met’as new AI ads tools you can actually trust, and which ones still need a human in the loop? I interview Nick Theriot to learn how to use Facebook's new AI-powered tools to change the way you track, build, and manage your ads, and where you should still maint ... Show More

Want to stop wasting budget on the wrong audiences at the wrong times? I interview Sam Piliero to discover a four-stage system for building Facebook ad accounts that generate consistent profit and scale predictably.Two Things That Hold Back Your Facebook AdsThe M4 Method for Face ... Show More

Today’s guest shares how to make people 50% more likely to agree to your request. How to make children 33% more likely to tidy up. Plus, how to make your team more creative, your pitches more believable and your suggestions sound more confident.  You don’t have to take some magic ... Show More

On today’s episode of Nudge, I learnt something that genuinely surprised me.  Persuasive people aren’t born persuasive.  They’re not persuasive because of their looks, their character, or their position.  No, according to today’s guest, Dr Jonah Berger, their persuasiveness actua ... Show More

Jonah Berger, professor at the Wharton School of the University of Pennsylvania, says that most of us aren’t approaching persuasion the right way. Pushing people to behave how you’d like them to or believe the same things you do just doesn’t work, no matter how much data you give ... Show More

<p>Words have impact. But when it comes to enchanting audiences and captivating with communication, <a href="https://www.fastersmarter.io/guests/jonah-berger/">Jonah Berger</a>, PhD ’07, says some words are more potent than others.</p><p>Berger is a Wharton School professor and a ... Show More

Jonah Berger (@j1berger) is a professor at Wharton and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He's also a bestselling author; his latest book is The Catalyst: How to Change Anyone's Mind. Wha ... Show More

<p>What if one simple word could significantly increase your influence and ability to persuade others? Darren Hardy shares the magic behind this powerful word and how it can transform your communication and leadership. Don't miss the surprising insights on why this works, and how ... Show More