Want to be more persuasive? Wondering which words will influence people to take action? To discover how to use language to guide people to a desired outcome, interview Jonah Berger.
Oct 8
YouTube Retention Strategy: How to Hook, Hold, and Convert Viewers
Want to stop losing YouTube viewers in the first few seconds of every video? I interview Adam Ivy to learn the BINGE method, a YouTube scripting framework that boosts retention, generates engagement, and turns viewers into customers.Opening With a Banger Hook and Building Intrigu ... Show More
43m 32s
Sep 24
Why Unpolished Reels Win: An Instagram Growth Strategy for Business
Wondering how to create Instagram Reels that build a loyal following without expensive equipment or hours of editing? I interview Shannon McKinstrie to discover a complete framework for creating authentic, unpolished Instagram Reels that drive engagement, attract followers, and c ... Show More
46m 34s
Jan 2024
This advice will make you more persuasive
On today’s episode of Nudge, I learnt something that genuinely surprised me.
Persuasive people aren’t born persuasive.
They’re not persuasive because of their looks, their character, or their position.
No, according to today’s guest, Dr Jonah Berger, their persuasiveness actua ... Show More
29m 54s
Mar 2023
80. Magic Words: Change What You Say to Inspire and Influence Others
<p>Words have impact. But when it comes to enchanting audiences and captivating with communication, <a href="https://www.fastersmarter.io/guests/jonah-berger/">Jonah Berger</a>, PhD ’07, says some words are more potent than others.</p><p>Berger is a Wharton School professor and a ... Show More
27m 55s
Oct 2020
414: Jonah Berger | How to Change Anyone's Mind
Jonah Berger (@j1berger) is a professor at Wharton and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He's also a bestselling author; his latest book is The Catalyst: How to Change Anyone's Mind. Wha ... Show More
1h 5m
<p><a href="https://stephanie197.typeform.com/to/j1scjtOU" rel="noopener noreferrer" target="_blank"><strong>We want to hear from YOU! Take our survey.</strong></a></p><br><p>Have you ever wondered why some people seem to have a magical way with words, effortlessly connecting wit ... Show More
<div class="OutlineElement Ltr SCXW264723387 BCX0"> <p class="Paragraph SCXW264723387 BCX0"><span class= "TextRun SCXW264723387 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="none"><span class= "NormalTextRun SCXW264723387 BCX0">We are delighted to welcome Jonah Berger, Marke ... Show More