The Language of Persuasion: Magic Words ...

Curious which of Instagram's latest features can help small businesses reach new audiences? I interview Elizabeth Marberry to learn how to use Instagram's caption, music, and audio updates to expand your reach and engagement.Instagram's TV App Expansion and What It Means for Mark ... Show More

Wondering why your Instagram content isn't converting the way it used to? I interview Ellen Mackenzie to discover a three-part Instagram marketing strategy for 2026.Why Instagram Feels Different in 2026How to Create Natural-Feeling Instagram Reels for MarketingHow to Create Natur ... Show More

Curious which new LinkedIn features can help your brand reach entirely new audiences? I interview AJ Wilcox to learn how collaborative posts and the creator marketplace work, how a new analytics metric reveals whether your content is breaking beyond your existing network, and how ... Show More

Today’s guest shares how to make people 50% more likely to agree to your request. How to make children 33% more likely to tidy up. Plus, how to make your team more creative, your pitches more believable and your suggestions sound more confident.  You don’t have to take some magic ... Show More

On today’s episode of Nudge, I learnt something that genuinely surprised me.  Persuasive people aren’t born persuasive.  They’re not persuasive because of their looks, their character, or their position.  No, according to today’s guest, Dr Jonah Berger, their persuasiveness actua ... Show More

Jonah Berger, professor at the Wharton School of the University of Pennsylvania, says that most of us aren’t approaching persuasion the right way. Pushing people to behave how you’d like them to or believe the same things you do just doesn’t work, no matter how much data you give ... Show More

<p>Words have impact. But when it comes to enchanting audiences and captivating with communication, <a href="https://www.fastersmarter.io/guests/jonah-berger/">Jonah Berger</a>, PhD ’07, says some words are more potent than others.</p><p>Berger is a Wharton School professor and a ... Show More

Jonah Berger (@j1berger) is a professor at Wharton and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He's also a bestselling author; his latest book is The Catalyst: How to Change Anyone's Mind. Wha ... Show More

<p>What if one simple word could significantly increase your influence and ability to persuade others? Darren Hardy shares the magic behind this powerful word and how it can transform your communication and leadership. Don't miss the surprising insights on why this works, and how ... Show More