80. Magic Words: Change What You Say to ...

“We’re all salespeople at the end of the day.”Whether you’re pitching a movie, an idea, or yourself, persuasion is about more than the story you’re telling—it’s also about the story your audience sees for themselves. For Deadpool and Zombieland screenwriter Rhett Reese, that mean ... Show More

“The tools of communication have changed, the human brain has not.” In a world of endless content and shrinking attention spans, getting your message heard means giving people a reason to care. For Carmine Gallo, a communication coach, author of Viral Voices, and CEO of Gallo Com ... Show More

“Over time, what works is truly showing up in a way where you actually care, you're actually trying to give value.” In a culture that rewards boldness and visibility, quieter voices can be easy to overlook. But Susan Cain, a former Wall Street lawyer, negotiation consultant, and ... Show More

"Magic Words" by Tim David. Words inspire. Words influence. Words sell. But why? And how can we use words to better communicate our message so it truly connects? By exploring seven "magic words", Tim David explains the important psychology behind how what we say affects those aro ... Show More

Today’s guest shares how to make people 50% more likely to agree to your request. How to make children 33% more likely to tidy up. Plus, how to make your team more creative, your pitches more believable and your suggestions sound more confident.  You don’t have to take some magic ... Show More

"Use words with care and attention." - Ana Melikian In this episode, the host, Ana Melikian, delves into the timeless wisdom of "The Four Agreements" by Don Miguel Ruiz, focusing particularly on the power of words. Ana uncovers the concept of “self-limiting beliefs” or ... Show More

Jonah Berger, professor at the Wharton School of the University of Pennsylvania, says that most of us aren’t approaching persuasion the right way. Pushing people to behave how you’d like them to or believe the same things you do just doesn’t work, no matter how much data you give ... Show More

Jonah Berger (@j1berger) is a professor at Wharton and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He's also a bestselling author; his latest book is The Catalyst: How to Change Anyone's Mind. Wha ... Show More