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Aug 2025
42s

Social Pros Break

Convince & Convert
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Jul 2025
Tech Trends, Toddlers, & Tribalism with Chris Hackney
What does it take to turn social media into a serious business driver for B2B companies? Chris Hackney, Chief Product Officer at Meltwater, joins the show to unpack how his team connects social engagement to pipeline and revenue. In this episode, we dive into Meltwater's approach ... Show More
35m 45s
Jul 2025
Challenging the Status Quo in Social Strategy with Jermaine Peguese
How do you build a higher education brand that feels personal, relevant, and rooted in real-world value? Jermaine Peguese, Owner and Lead Strategist of EJST Marketing, shares how his team taps into authentic storytelling, community conversations, and industry voices to connect wi ... Show More
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Jun 2025
Wags, Whiskers, and Cause-Based Wins with Virginia Chavez + Bonus Interview with Jenny Force
How do you turn a nonprofit's mission into a heartwarming and impactful social media experience that resonates and inspires action? Virginia Chavez, Content Manager at PetSmart Charities, joins the show to share how her team uses authentic storytelling to inspire and build commun ... Show More
57m 4s
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