logo
episode-header-image
Jun 2023
45m 36s

Using Story the Right Way: Theory and Pr...

Michael Stelzner, Social Media Examiner
About this episode

Need better stories to improve your marketing? Wondering why customers connect with some stories and not others? To discover the theory and practice of using stories in your marketing, I interview JJ Peterson.



Guest: JJ Peterson | Show Notes: socialmediaexaminer.com/567



Review our show on Apple Podcasts.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Up next
Yesterday
New AI Marketing Study: 60% Do This Daily...
A groundbreaking new study just revealed that 60% of marketers are now using AI every single day. But here's what's really interesting—the insights aren’t just about the tools we’re using, they’re about what we’re using them for. What you'll discover in this special episode:The s ... Show More
43m 16s
Oct 9
Driving Predictable Recurring Revenue With Customer-Led Growth
Are you struggling with scattershot marketing strategies? Wondering how to build sustainable growth that doesn't rely on constant guessing and experimentation? To discover how to implement customer-led growth to drive predictable recurring revenue and eliminate strategic confusio ... Show More
46m 21s
Oct 2
Driving Qualified Leads With LinkedIn Content: A Proven Formula
Are you struggling to generate qualified leads from your LinkedIn content? Wondering how to transform your social media presence into a revenue-driving machine? To learn how to create strategic LinkedIn content that converts prospects into qualified leads using a proven formula t ... Show More
45m 41s
Recommended Episodes
Mar 2024
How to Grow Your Agency Through Socially Responsible Marketing
How to Grow Your Agency Through Socially Responsible Marketing DESCRIPTION:Wondering how to prioritize inclusivity, emotion, and social impact in your agency’s work? Looking for a proven model to follow? To discover the keys to conscious agency growth from a serial entrepreneur w ... Show More
43m 12s
Aug 2017
Facebook Stories Enhancements: Public and Desktop
On this week's Social Media Marketing Talk Show with Erik Fisher and Kim Reynolds, we explore Facebook Stories on Desktop with Jeff Sieh, Facebook Ad Updates with Amanda Bond, and other breaking social media marketing news of the week! What do you think? Find show notes and share ... Show More
56m 57s
Jul 2023
Threads: What Marketers Need to Know
We explore the latest Threads updates with Jerry Potter featuring Peg Fitzpatrick on the Social Media Marketing Talk Show.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. 
30m 47s
May 2024
Hoe val je op in een overvolle markt? - Dr. J.J. Peterson (aflevering 144)
In een wereld waar we dagelijks worden gebombardeerd met 3.000 tot 5.000 marketingboodschappen, hoe kun je als bedrijf opvallen? Dat hoor je in deze aflevering van de Storybrand Podcast. Dr. J.J. Peterson, directeur bij StoryBrand USA, is te gast in deze aflevering. Dr. Peterson, ... Show More
1 h
Feb 2023
YouTube Updates: Shorts, YPP, Comments Management, and More
We explore the latest YouTube updates featuring Jerry Potter with Diana Gladney on the Social Media Marketing Talk Show.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. 
20m 43s
Nov 2022
Twitter Changes: What it Means for Marketers
We explore the latest Twitter changes featuring Jerry Potter with Michael Stelzner on the Social Media Marketing Talk Show.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. 
31m 4s
Jan 2023
YouTube Updates: Features, Metrics, Trends, and More
We explore the latest YouTube updates featuring Jerry Potter with Diana Gladney on the Social Media Marketing Talk Show.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. 
17m 36s
Sep 2022
Facebook Advertising Updates: Advantage+, New Targeting, and More
We explore the latest Facebook ads changes featuring Jerry Potter with Allie Bloyd on the Social Media Marketing Talk Show.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. 
18m 24s
Aug 2017
Facebook TV, YouTube Mobile Share and Chat, and Facebook Live for Stories
On this week's Social Media Marketing Talk Show with Michael Stelzner, we explore Facebook Watch (their TV solution), YouTube mobile share and chat with Amy Schmittauer, Facebook Live for Stories with Erik Fisher, and more breaking social media marketing news of the week! What do ... Show More
59m 46s