Stories stick in your mind. In this episode, you’ll learn why, and how you can tell a better story. Joining me today is storytelling expert Dr J.J. Peterson. We discuss the great stories behind Apple, how to make someone remember an event for 7 years, and why Tidal failed. You’ll learn how images boost memory, the best-selling book titles, and the two rules ... Show More
Nov 10
What Marge Simpson Can Teach You About Leadership
In 1989, The Simpsons released Itchy & Scratchy & Marge. It’s a classic Simpson’s episode filled with slapstick humour, dry jokes, and smart gags. And yet, behind all the humour, there’s an important lesson about leadership. Today, Chief Behavioural Scientist Micheal Hallsworth e ... Show More
21m 14s
Dec 2023
How to tell better stories | Matthew Dicks (Storyworthy)
<p><strong>Matthew Dicks</strong> is a best-selling author, columnist, blogger, podcaster, playwright, and teacher. He wrote my all-time favorite book on storytelling, <em>Storyworthy</em>. He is an elementary school teacher by day and by night teaches storytelling and public spe ... Show More
1h 42m
Aug 2021
How I Learned The Power Of A Great Sales Hook (And You Can Too)
In today’s podcast, I’m sharing one of my favorite stories. This story was an amazing lesson and an incredible experience and allowed me to meet one of my heroes - the late, great Larry King. Listen NOW to hear about what Larry King taught me about HOOKS!! **Join me, Tony Robbins ... Show More
20m 18s