Stories stick in your mind. In this episode, you’ll learn why, and how you can tell a better story. Joining me today is storytelling expert Dr J.J. Peterson. We discuss the great stories behind Apple, how to make someone remember an event for 7 years, and why Tidal failed. You’ll learn how images boost memory, the best-selling book titles, and the two rules ... Show More
Apr 20
Nir Eyal “Why These £39 Placebo Pills Actually Work”
There's a pill on Amazon called Fukitol. It contains nothing. And yet people buy it, swear by it, and give it five stars. Today, Nir Eyal explains the remarkable science behind why placebos work. --- Listen to the bonus episode: https://nudge.kit.com/40414a1b44 Nir’s book Beyond ... Show More
29m 54s
Dec 2023
How to tell better stories | Matthew Dicks (Storyworthy)
<p><strong>Matthew Dicks</strong> is a best-selling author, columnist, blogger, podcaster, playwright, and teacher. He wrote my all-time favorite book on storytelling, <em>Storyworthy</em>. He is an elementary school teacher by day and by night teaches storytelling and public spe ... Show More
1h 42m
Aug 2021
How I Learned The Power Of A Great Sales Hook (And You Can Too)
In today’s podcast, I’m sharing one of my favorite stories. This story was an amazing lesson and an incredible experience and allowed me to meet one of my heroes - the late, great Larry King. Listen NOW to hear about what Larry King taught me about HOOKS!! **Join me, Tony Robbins ... Show More
20m 18s
<p>Need better stories to improve your marketing? Wondering why customers connect with some stories and not others? To discover the theory and practice of using stories in your marketing, I interview JJ Peterson.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> </stron ... Show More
