Today

Are we all just status-seeking monkeys?

Today on Nudge, Professor Katie Slocombe shares how chimpanzees handle power, build alliances, and jostle for status in their troop. It’s the first time on Nudge that we’ve looked at the primate roots of leadership and influence, with plenty of insight into how we humans behave a ... Show More

30m 29s

Feb 23

“These two words increased sales by 18%.” Robert Cialdini

16 years ago a chain of Chinese restaurants wanted to increase sales without changing the price. They didn’t change the product. The service. The chef. The food. Instead, they changed two words on their menu and increased sales by 18%. The restaurants used the advice of today’s g ... Show More

24 m

Feb 16

When you can’t stop seeing the thing you’ve just discovered

I watched Home Alone and suddenly started hearing the theme tune everywhere. I thought I was going insane. But Tom Bowden-Green and Luan Wise explained that I actually fell for a fairly well-known bias. A bias you’ve almost certainly experienced as well. --- Come to Uplift Live: ... Show More

26m 38s

Dec 2023

How to tell better stories | Matthew Dicks (Storyworthy)

Matthew Dicks is a best-selling author, columnist, blogger, podcaster, playwright, and teacher. He wrote my all-time favorite book on storytelling, Storyworthy. He is an elementary school teacher by day and by night teaches storytelling and public spe ... Show More

1h 42m

Jun 2023

Using Story the Right Way: Theory and Practice for Marketers

Need better stories to improve your marketing? Wondering why customers connect with some stories and not others? To discover the theory and practice of using stories in your marketing, I interview JJ Peterson. Guest: </stron ... Show More

45m 36s

Apr 2024

Why Better Stories Start with Better Questions

In the world of podcasting, the most important element is the story you're trying to tell. You can have all the best equipment at hand, but it's the story that makes it. We're getting a little meta this week with a podcast episo ... Show More

44m 13s

Aug 2021

How I Learned The Power Of A Great Sales Hook (And You Can Too)

In today’s podcast, I’m sharing one of my favorite stories. This story was an amazing lesson and an incredible experience and allowed me to meet one of my heroes - the late, great Larry King. Listen NOW to hear about what Larry King taught me about HOOKS!! **Join me, Tony Robbins ... Show More

20m 18s

Dec 2018

What Happens When You Jump

This is the story of a boy with an unusual upbringing who would try anything. We are excited to announce that The Story Podcast was named by Apple in their Best of 2018 Collection. We are beyond grateful and thankful to all of you, our listeners, for helping us achieve this great ... Show More

18m 32s

Mar 2023

Thrutopia - The New Storytelling Genre with the Power to Change Everything with Manda Scott - 258

As speakers we are using stories to affect our audience. At the bare minimum a story will entertain. When you begin to infuse the story with emotions, fears and desires that your audience shares then it becomes engaging at the next level. But if we truly want our audience to shif ... Show More

1h 31m

Mar 2023

My Story

I’m doing something TOTALLY different in this episode and that is sharing MY STORY. You might not know this, but I’m a big introvert and so it’s taken me quite a lot longer than I was expecting to pull this episode together but I hope you enjoy! You may have gotten to know me thr ... Show More

28m 55s

Nov 2019

The 6 Rules of Storytelling [E166]

Do you know how to tell a great story? Some do, most do not. Everyone agrees that stories are able to connect powerfully with listeners, but only if you know how to tell your story well. Today the Guys share 6 commonly overlooked principles that will help you shape and polish you ... Show More

24m 19s

The reason why stories stick in your min...