Stories stick in your mind. In this episode, you’ll learn why, and how you can tell a better story. Joining me today is storytelling expert Dr J.J. Peterson. We discuss the great stories behind Apple, how to make someone remember an event for 7 years, and why Tidal failed. You’ll learn how images boost memory, the best-selling book titles, and the two rules ... Show More
Sep 21
The huge restaurant chains masquerading as independents
Every weekend, thousands of Brits order takeaways from independent restaurants. Or do they? Because these independent restaurants aren’t actually what they seem. Pizza Hut, Prezzo, Frankie & Benny’s, Las Iguanas and many more chains are rebranding their food on delivery apps to a ... Show More
28m 2s
Mar 2025
192. Quick Thinks: How to Supersize Your Stories
How to craft compelling stories that captivate, inspire, and make an impact.Great storytelling isn't just about telling tales—it’s about crafting experiences that captivate, inspire, and drive change. In this special Quick Thinks bonus episode of Think Fast, Talk Smart, Matt Abra ... Show More
9m 36s
May 2022
187 - How to tell your story — with Chris Do
Storytelling is one of the fundamental ways humans connect. It’s how we learn, exchange ideas, and entertain ourselves. At its core, storytelling is communication.
This episode comes from a live Twitter Space talk Chris Do, and Anneli Hansson hosted. The topic: how to tell your o ... Show More
1 h
<p>Need better stories to improve your marketing? Wondering why customers connect with some stories and not others? To discover the theory and practice of using stories in your marketing, I interview JJ Peterson.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> </stron ... Show More