logo
episode-header-image
Dec 2022
32m 11s

The reason why stories stick in your min...

Phill Agnew
About this episode
Stories stick in your mind. In this episode, you’ll learn why, and how you can tell a better story. Joining me today is storytelling expert Dr J.J. Peterson. We discuss the great stories behind Apple, how to make someone remember an event for 7 years, and why Tidal failed. You’ll learn how images boost memory, the best-selling book titles, and the two rules ... Show More
Up next
Aug 17
How much should you reveal to your co-workers
In 1997, Miss USA won Miss Universe with one perfectly judged answer. She revealed just enough to charm, but not enough to shock. Harvard professor Leslie John says that's scientifically proven to persuade. Her research shows revealers are more likeable, more hireable, and even m ... Show More
25m 14s
Aug 10
Katy Milkman: “Here’s how to make exercise fun”
Katy Milkman shares one technique that could keep you exercising for 55% longer. --- Become an FSB member: https://get.fsb.org.uk/nudge/ Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Katy’s book: https://amzn.to/3RF63xA Katy’s podcast: https://www.schwab.com/learn/ ... Show More
24m 13s
Aug 3
Why fear won’t always persuade
To persuade someone, most of us are tempted to use fear. We tell clients how much they’ll struggle if they pick a competitor. We tell our kids how they’ll lose TV time if they don’t finish their homework. We plead with our partners to kick bad habits by highlighting how unhealthy ... Show More
27m 36s
Recommended Episodes
Jun 2023
Using Story the Right Way: Theory and Practice for Marketers
tail spinning
45m 36s
Nov 2019
The 6 Rules of Storytelling [E166]
Do you know how to tell a great story? Some do, most do not. Everyone agrees that stories are able to connect powerfully with listeners, but only if you know how to tell your story well. Today the Guys share 6 commonly overlooked principles that will help you shape and polish you ... Show More
24m 19s
Mar 2025
Telling Stories That Convert: How to Increase Your Leads and Sales
<p>Are you making it too hard for customers to understand what you do? Is unclear messaging hurting your conversions? To discover how to align sales and marketing using a story framework and why many marketers get storytelling wrong, I interview Dr. JJ Peterson.</p><p><br></p><p> ... Show More
42m 56s
Aug 2023
The Secret to Telling Irresistible Stories in Your Book
<p>How do authors weave stories that effortlessly keep readers hooked from start to finish?<br/><br/>Well, today&apos;s episode is all about unravelling the secret to telling irresistible stories in your book. We&apos;re diving deep into the art of connecting with readers on an e ... Show More
10m 15s
Mar 2025
192. Quick Thinks: How to Supersize Your Stories
How to craft compelling stories that captivate, inspire, and make an impact.Great storytelling isn't just about telling tales—it’s about crafting experiences that captivate, inspire, and drive change. In this special Quick Thinks bonus episode of Think Fast, Talk Smart, Matt Abra ... Show More
9m 36s
Apr 2025
Why You Need to Master Storytelling in Business
📖 Want to stand out in business? Learn to tell a powerful story! Paul Alex breaks down why storytelling isn’t just a skill—it’s a game-changer. 🔹 Stories create emotional connections—people buy feelings, not products. 🔹 Stories make you memorable—facts fade, but a great story ... Show More
4m 1s
Mar 2021
096: Influencing Your Client's Emotions With Story
In this solo episode, I will talk about the power of storytelling and how we can use it in business situations to control the emotions of the folks listening to us. I break down a simple storytelling structure that helps trigger good hormones from our listeners. I also gave some ... Show More
9 m
May 2022
187 - How to tell your story — with Chris Do
Storytelling is one of the fundamental ways humans connect. It’s how we learn, exchange ideas, and entertain ourselves. At its core, storytelling is communication. This episode comes from a live Twitter Space talk Chris Do, and Anneli Hansson hosted. The topic: how to tell your o ... Show More
1 h
Aug 2021
How Storytelling Makes a Difference (and How to Do It Well)
As much as we'd like to believe that people are convinced by facts, years of cognitive research show that we are convinced by stories and emotions (and then we often find facts to support our decisions). Since storytelling matters, we talked about how to do it well.To sign up for ... Show More
42m 40s
Jan 2021
003: So... tell us about yourself (aka the art of storytelling)
<p>It’s guaranteed to be the first question you get in an interview. So… tell us about yourself! How do you make an impact with your answer, and be remembered overall? The secret is STORYTELLING!</p><p>Crafting your experience or achievements into a story will help you be more me ... Show More
19m 17s
Listen to millions of songs and podcasts on Anghami