SPI 809: The Secrets behind Conversion C...

AL #011 Social media is not the end-all, be-all in audience building. You know me, I'm always down with OPP. Jumping on other people's platforms is one of my top strategies to pop up, serve, and get new leads! And that's a great place to start for Julie Kleinhans of Reshape and R ... Show More

#942 Sloptimization. That's what I call using AI to write scripts or perfect your videos to the point where your entire personality is gone. Even though the tech is still new, people are already tired of it. Nobody wants to watch that kind of stuff! That said, if you're not creat ... Show More

AL #010 You can't read the label from inside the jar. That's why getting an outside perspective on growing your brand is often the missing ingredient that makes all the difference! On today's AskLiz session, Sandra De Freitas wants me to do just that. The mind-blowing part is San ... Show More

<p>Are you making it too hard for customers to understand what you do? Is unclear messaging hurting your conversions? To discover how to align sales and marketing using a story framework and why many marketers get storytelling wrong, I interview Dr. JJ Peterson.</p><p><br></p><p> ... Show More

<p>Wondering why some marketing messages work better than others? Want to know the secret to creating content that compels people to take action? To discover how to apply neuro-linguistic programming principles to create more persuasive and effective marketing content, I intervie ... Show More

Is your messaging clear, captivating, and connecting with your dream clients? If you’ve ever felt unsure about how your words are landing or why your audience isn’t converting, this episode is your guide to transformation. We’ll dive into the five powerful questions you need to a ... Show More

<p>Are you struggling to stand out in an increasingly crowded marketplace? Wondering how to leverage your expertise to generate more leads and sales for your business? To discover how to build and monetize a personal brand that creates exposure, generates qualified leads, and dri ... Show More

<p>Is your content converting? Are you looking for a better way to move people to action? To learn a four-part story framework that leverages persuasion psychology that inspires action, I interview Pat Quinn.</p><p><br></p><p><strong>Sponsor</strong>: Visit <a href="http://wix.co ... Show More

<p>Are you struggling to implement changes in your marketing strategy? Wondering how to get buy-in from skeptical team members or clients? To explore how to create messages that get people to embrace change inside a business, I interview Tamsen Webster.</p><p><br></p><p><br></p>< ... Show More

<p>Do you want more sales? When did you last revisit your messaging? To learn a framework for writing persuasive copy that delivers results in today’s FOMO-saturated climate and discover a method to fine-tune your copy so you hit just the right tone, I interview Ray Edwards.</p>< ... Show More

In this episode, we explore how to use customer insights to make your messaging truly resonate. You'll learn how to tap into testimonials and real feedback to speak directly to your audience’s needs and desires, helping them feel understood and engaged. We break down a simple, th ... Show More