logo
episode-header-image
Apr 2022
15m 4s

Infusing Storytelling Into Marketing -- ...

I Hear Everything
About this episode

Adriana Gil Miner, Iterable CMO, discusses storytelling’s impact on marketing and technology. Often, marketers try to keep the art and science aspects of marketing separate. However, marketers who only acknowledge one or the other are missing out on the potential of organically valuable campaigns. Today, Adriana talks about infusing storytelling into your marketing. Show Notes

Connect With: 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Up next
Yesterday
What mistakes are marketers making by investing in first-party data strategies?
First-party data strategies can backfire without privacy considerations. Graham Mudd, SVP of Product at Anonym (Mozilla), shares his expertise at the intersection of analytics and privacy-preserving advertising technology. He explains the middle ground between oversharing custome ... Show More
6m 32s
Jul 10
What convinced you to leave your VP role at Meta to found a privacy-focused startup?
Privacy-friendly targeting is becoming essential for marketers. Graham Mudd, SVP of Product at Anonym (Mozilla), shares his journey from Meta VP to founding a privacy-focused adtech startup. He explains how technologies developed in highly regulated industries like healthcare and ... Show More
5m 17s
Jul 9
Are clean rooms actually solving the privacy problem or just adding complexity?
Privacy-friendly targeting remains elusive despite new technologies. Graham Mudd, SVP of Product at Anonym (Mozilla), brings expertise from leadership roles at Meta, Comscore, and Yahoo to address this challenge. He explains why clean rooms aren't inherently private without prope ... Show More
3m 14s
Recommended Episodes
Jun 2024
Where Sales and Brand Marketing Intersect
Founder and former CEO of Alpha Inbound, Nigel Thomas, from David to Goliath, shares insights on the intersection of sales and brand marketing. Discover how aligning these strategies can enhance the customer journey and boost newsletter sign-ups. Show NotesConnect With: Nigel Tho ... Show More
36m 58s
Apr 2021
Email Marketing Strategy: What Marketers Need to Know
Do you have an email list? Wondering how to leverage email in your marketing? To explore how to develop an email marketing strategy to sell your products and services, I interview Jenna Tiffany. Guest: Jenna Tiffany | Show Notes: socialmediaexaminer.com/454 | Sign up for the Soci ... Show More
45m 31s
Apr 2024
Establishing Your Agency in New Markets and Overseas
Clare Hart, Managing Director at Critical Mass, delves into the future of digital advertising in the latest episode. We've all seen the rise of AI and automation, and the sheer power it brings to personalized marketing at scale. But what about venturing beyond established markets ... Show More
19m 44s
Jun 2024
Using Brand Marketing to Grow Your Newsletter
Founder and former CEO of Alpha Inbound, Nigel Thomas, shares insights on transforming from near suicide to scaling David to Goliath with 100,000 subscribers in just one year. Join Nigel as he delves into the strategies, struggles, and mindset that fueled this remarkable journey. ... Show More
17m 41s
Sep 2023
AI & SEO's Ethical Concerns -- Jordan Koene // Previsible
Jordan Koene, Co-Founder and CEO of Previsible, talks about SEO news. Large companies with valuable data are cautious about AI access, yet they desire precise brand representation in tools like ChatGPT. However, achieving both aims simultaneously is unfeasible. Today, Jordan disc ... Show More
18m 7s
Jan 2024
The Marketing Hill Mash: The Customer is Always Right… Right?
Marketers live and die by their customers. And if you don’t take the time to understand who you’re speaking to, you’re never going to succeed. In this week’s mash, we’ve compiled some of the hottest takes from five all-star marketing experts who have a lot to say about how you sh ... Show More
23 m
Oct 2023
Why I Will Always Love the Patagonia Brand - Alex Chrisman // Alta Co
Like the Patagonia brand, there are many brands doing brand marketing right. But like Rivian, some brands hurt their products through poor brand marketing. What are the odds that your company is doing brand marketing correctly? Which brands can you model? Listen to Alex Chrisman, ... Show More
18m 42s
Dec 2021
Updates to LinkedIn Creator Mode, LinkedIn Pages, and More
Explore LinkedIn changes with Michael Stelzner and Judi Fox.Want to take your marketing to the next level? Then be sure to check out our 9th annual Social Media Marketing World conference. You’ll get access to three full days of top-notch content from industry experts you trust i ... Show More
21m 53s
Jan 2024
LinkedIn Updates: Ad Measurement, Newsletters, Premium Features and More
We explore the latest LinkedIn updates with Jerry Potter featuring Judi Fox on the Social Media Marketing Talk Show.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. 
26m 19s
May 2023
LinkedIn Updates: AI, Verification, Ads, and More
We explore the latest LinkedIn updates with Jerry Potter featuring Judi Fox on the Social Media Marketing Talk Show.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. 
22m 58s