452. How to Clarify Your Story So Custom...

How prepared is your product business if your biggest sales channel suddenly stops working the way it used to? In this episode, I break down what happened with QVC, why losing customers and carrying massive debt can expose the risks of relying too heavily on one sales channel, an ... Show More

What happens when your biggest sales channel changes the rules? In this episode, I break down the revolt among Amazon sellers and why their fight over fees, advertising costs, and shrinking margins is a bigger lesson for every product-based business owner. I dive into why relying ... Show More

Is your product business giving you the freedom you dreamed of, or does it feel like you're working harder than ever? In this Dear Jacq episode, I share why so many product business owners reach a point where their business depends on them for everything. I break down the leaders ... Show More

<p>Are you making it too hard for customers to understand what you do? Is unclear messaging hurting your conversions? To discover how to align sales and marketing using a story framework and why many marketers get storytelling wrong, I interview Dr. JJ Peterson.</p><p><br></p><p> ... Show More

If you're a business owner wanting to uplevel your marketing in ANY way, YOU HAVE GOT TO LISTEN TO THIS EPISODE. Because today's guest is none other than The Heart Conference's keynote speaker…. DONALD MILLER. Today we talked about one of our favorite books of his: Building a Sto ... Show More

Anthony "Tas" Tasgal is the Trainer, Author, and Speaker at POV Marketing and Research Ltd where he helps marketers and personal brand builders who struggle with bland, ineffective messaging to create captivating stories that connect emotionally and persuade audiences.In this epi ... Show More

<p>Are you struggling to create marketing content that not only resonates but drives real business results? Wondering how to transform customer wins into compelling proof that influences buyers at every stage of their journey? Customer stories are one of the most versatile and hi ... Show More

Need to build a content marketing strategy? Wondering how to develop content that grows your business? To learn what content marketing is and how to create a content marketing strategy that works, I interview Joe Pulizzi. Sponsor: View demo at keap.com/sme | Guest: Joe Pulizzi | ... Show More

<p>In this episode, you’ll learn from an entrepreneur who grows his traffic by 25% every two months through content marketing.  </p><p>For more on BuddyRest and show notes: <a href="https://www.shopify.com/buddyrest-content-marketing">https://www.shopify.com/buddyrest-content-mar ... Show More

“The purpose of your brand is to help people solve a problem.” Today, join Alex (@AlexHormozi) as he guests on The Matt Gray Show to emphasize the power of simple content and strategic branding for business growth. He highlights the importance of solving customer problems, creati ... Show More

<p>Do you use stories to market your business? Are you wondering how you can get people to share your content?</p> <p>In this episode, I interview Simon Mainwaring, author of We First: How Brands and Consumers Use Social Media to Build a Better World. He's a consultant who's work ... Show More

<p>In this episode, I dive into the complex world of personal vs. business branding on social media and discuss strategies for content creation that align with today’s fast-evolving platforms. We’ll explore why it’s no longer about follower count but about making each piece of co ... Show More