The social psychologist Robert Cialdini is a pioneer in the science of persuasion. His 1984 book Influence is a classic, and he has just published an expanded and revised edition. In this episode of the Freakonomics Radio Book Club, he gives a master class in the seven psychological levers that bewitch our rational minds and lead us to buy, behave, or believ ... Show More
Aug 19
Meet Warren Zanes, the Author and Rocker Behind the Springsteen Movie | Better in Person
When he joined the Del Fuegos, his big brother’s band, all Warren knew how to play was a record player. Things went great for a while — and then it all fell apart. So how did he wind up writing definitive books on Springsteen and Tom Petty? If you'd like to see the video version ... Show More
50m 40s
Sep 2021
How To BUILD INFLUENCE & Understand The Psychology of Persuasion w/ Robert Cialdini, Ph.D EP 1164
<p>My guest today is Robert Cialdini, PH.D. He’s an award-winning behavioral scientist who is known as the foundational expert in the science of influence and how to apply it ethically in business and elsewhere, and his Principles of Persuasion have become the cornerstone for any ... Show More
1h 55m
Mar 2023
The Godfather of Influence, Dr. Robert Cialdini
In this episode we discuss an old trick palm readers use that you can leverage to get people to do what you want, why persuasion does not lie just in the message itself, but rather in how the message is presented, what the research reveals about why the context matters as much, i ... Show More
38m 30s
Aug 2024
The 7 Bedrock Principles of Influence for Any Marketer with Dr. Robert Cialidini
Dr. Robert Cialdini, the renowned author of Influence and Pre-Suasion, shares his groundbreaking principles of ethical persuasion. Delving into the psychology behind why people say "yes," Cialdini explains how small changes in your approach can lead to significant improvements in ... Show More
47m 6s