The social psychologist Robert Cialdini is a pioneer in the science of persuasion. His 1984 book Influence is a classic, and he has just published an expanded and revised edition. In this episode of the Freakonomics Radio Book Club, he gives a master class in the seven psychological levers that bewitch our rational minds and lead us to buy, behave, or believ ... Show More
Jul 3
680. Can Universities Win Back Our Trust?
Dartmouth president Sian Beilock, a psychologist by training, made her name studying why people choke. Now she’s applying those insights to one of the most scrutinized jobs in America. No pressure! SOURCES: Sian Beilock, president of Dartmouth College. RESOURCES: "Growing share o ... Show More
49m 55s
Jun 26
679. Why Does Vanderbilt Keep Winning?
It’s a hard time to run a university: public trust is low, political pressure is high, and finances are fragile. But Daniel Diermeier, who trained as a political scientist, has Vanderbilt humming. How? He says the key is choosing magnets over wedges. SOURCES: Daniel Diermeier, ch ... Show More
1h 4m
Sep 2021
How To BUILD INFLUENCE & Understand The Psychology of Persuasion w/ Robert Cialdini, Ph.D EP 1164
<p>My guest today is Robert Cialdini, PH.D. He’s an award-winning behavioral scientist who is known as the foundational expert in the science of influence and how to apply it ethically in business and elsewhere, and his Principles of Persuasion have become the cornerstone for any ... Show More
1h 55m
Mar 2023
The Godfather of Influence, Dr. Robert Cialdini
In this episode we discuss an old trick palm readers use that you can leverage to get people to do what you want, why persuasion does not lie just in the message itself, but rather in how the message is presented, what the research reveals about why the context matters as much, i ... Show More
38m 30s
Aug 2024
The 7 Bedrock Principles of Influence for Any Marketer with Dr. Robert Cialidini
Dr. Robert Cialdini, the renowned author of Influence and Pre-Suasion, shares his groundbreaking principles of ethical persuasion. Delving into the psychology behind why people say "yes," Cialdini explains how small changes in your approach can lead to significant improvements in ... Show More
47m 6s