logo
episode-header-image
May 2021
58m 3s

7. How to Get Anyone to Do Anything

Freakonomics Radio + Stitcher
About this episode

The social psychologist Robert Cialdini is a pioneer in the science of persuasion. His 1984 book Influence is a classic, and he has just published an expanded and revised edition. In this episode, he gives a master class in the seven psychological levers that bewitch our rational minds and lead us to buy, behave, or believe without a second thought. Hosted by Stephen Dubner.



Up next
May 23
27. The Most Powerful People You’ve Never Heard Of
Just beneath the surface of the global economy, there is a hidden layer of dealmakers for whom war, chaos, and sanctions can be a great business opportunity. Javier Blas and Jack Farchy, the authors of The World for Sale, help us shine a light on the shadowy realm of commodity tr ... Show More
1h 5m
Feb 2025
26. Is Professional Licensing a Racket?
Licensing began with medicine and law; now it extends to 20 percent of the U.S. workforce, including hair stylists and auctioneers. In a new book, the legal scholar Rebecca Allensworth calls licensing boards “a thicket of self-dealing and ineptitude” and says they keep bad worker ... Show More
55m 15s
Dec 2024
25. How to Make Something from Nothing
Adam Moss was the best magazine editor of his generation. When he retired, he took up painting. But he wasn’t very good, and that made him sad. So he wrote a book about how creative people work— and, in the process, he made himself happy again. SOURCE:Adam Moss, magazine editor a ... Show More
48m 12s
Recommended Episodes
May 2021
463. How to Get Anyone to Do Anything
The social psychologist Robert Cialdini is a pioneer in the science of persuasion. His 1984 book Influence is a classic, and he has just published an expanded and revised edition. In this episode of the Freakonomics Radio Book Club, he gives a master class in the seven psychologi ... Show More
58m 3s
Aug 2023
Book Of The Month - "Influence" by Robert Cialdini
In his groundbreaking book "Influence: The Psychology of Persuasion," renowned social psychologist and marketing expert Robert Cialdini. He delves into the world of human behavior and unravels the secrets behind the art of persuasion. Cialdini came from the world of academia that ... Show More
5m 22s
Jun 2021
187. Robert Cialdini — Influence: The Psychology of Persuasion
In this dialogue, based on the new edition of his highly acclaimed bestseller (over 5 million copies sold in over 40 languages), Robert Cialdini — New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion — explains the psyc ... Show More
1h 56m
Jul 2021
Robert Cialdini || The New Psychology of Persuasion
Today it’s great to chat with Dr. Robert Cialdini. Dr. Cialdini is the author of Influence and Pre-Suasion and is recognized as the foundational expert in the science of influence. His Principles of Persuasion have become a cornerstone for any organization serious about ethically ... Show More
45m 40s
Sep 2021
How To BUILD INFLUENCE & Understand The Psychology of Persuasion w/ Robert Cialdini, Ph.D EP 1164
My guest today is Robert Cialdini, PH.D. He’s an award-winning behavioral scientist who is known as the foundational expert in the science of influence and how to apply it ethically in business and elsewhere, and his Principles of Persuasion have become the cornerstone for any or ... Show More
1h 55m
Jun 2021
Robert Cialdini on the Psychology of Influence (Podcast)
Bloomberg Opinion columnist Barry Ritholtz speaks with Dr. Robert Cialdini, whose bestselling books include "Influence: The Psychology of Persuasion" and "Pre-Suasion: A Revolutionary Way to Influence and Persuade." A professor emeritus of psychology and marketing at Arizona Stat ... Show More
1h 7m
Jun 2023
#127 — Freedom From the Known
Sam Harris speaks with Michael Pollan about his book How to Change Your Mind. They cover the resurgence of interest in psychedelics in clinical practice and end-of-life care, the “betterment of well people,” the relationship between thinking and mental suffering, the differences ... Show More
44m 32s
Oct 2021
#122 Robert Cialdini - The Principles of Persuasion
What are the best strategies to get people to say “Yes” to your requests in life? Acclaimed psychologist Robert Cialdini dives deep into the seven small things that make a huge impact in influencing others, as well as the difference between being influenced and being manipulated ... Show More
1h 6m
Apr 2024
191. Can You Change Your Personality?
Are you the same person you were a decade ago? Do we get better as we age? And is your sixth-grade class clown still funny?  SOURCES:Aaron (Tim) Beck, professor emeritus of psychiatry at the University of Pennsylvania.Daniel Gilbert, professor of psychology at Harvard University. ... Show More
39m 3s