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May 2023
14m 47s

How much should a university spend on a ...

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About this episode

Cleveland State University dropped $1.4m on a rebrand. Let’s see what it got for its trouble: New logo attacked on Twitter - check. A well-paid media provider - check. A “sleek” promotional video with half a million views (but zero engagement) - CHECK. It’s not the most expensive rebrand, but funnelling some of those funds to its website wouldn’t have gone amiss.

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