Scott kicks things off with advice on whether being provocative helps or hurts when building your brand. He then unpacks some of the best and worst rebrands in recent memory. Finally, he weighs in on Celsius’ rise in the energy drink wars, and where the brand could go next.
Want to be featured in a future episode? Send a voice recording to officehours@pro ... Show More
Aug 25
The Future of Prof G Media, How We Make the Podcast, and Why Scott Became a Professor
Scott kicks off a special “Best Of” Office Hours series focused on his favorite topic: himself. He takes questions on what happens to Prof G Media after him, how he built a portfolio of top podcasts, and what motivated him to step into the classroom at NYU. Scott also shares his ... Show More
24m 41s
May 7
Influencers Vs. Advocates - Building Brand Advocacy
In this episode of the Digital Marketing Podcast, hosts Ciaran Rogers, Louise Crossley, and Daniel Rowles dive headfirst into a topic that’s reshaping the way brands grow online: creating brand advocates vs. hiring influencers. 💬 How do advocates impact GEO and SEO? 🤝 What make ... Show More
36m 35s
May 29
Advice Line with Steve Holmes of goba Sports Group
Springfree Trampoline founder Steve Holmes joins Guy on the Advice Line, where they answer questions from three early-stage entrepreneurs. Plus, Steve’s tariff navigation guidance for businesses manufacturing products outside of the U.S.First we meet Ikechukwu in Maryland, who’s ... Show More
47m 19s
Oct 2024
627. How to Effectively Market and Build a Stand Out Brand to Increase Your Sales
Welcome back, product bosses! In today's episode, we discuss one of the most common issues for product based business owners: how to effectively build a standout brand and market to your ideal customers. Whether you're just starting out, hitting a sales plateau, or your sales hav ... Show More
9m 8s
Feb 2022
“Bonuses”: Why It’s Time to Stop Using Them In Your Offers
Today I want to talk about bonuses. You know, those things you add on to your offer, or your course, or your coaching program, or whatever it might be, so people feel like they're getting additional value to what they're buying.
Cut your lead gen costs in HALF with m ... Show More
15m 23s
Apr 2019
Make Your Magic More Believable By Keeping It Real
“The mistake people make is they try to be a superhero, but they don’t realize that even Superman had kryptonite,” Chris “Bulldog” Collins says. “No one will believe you without imperfections. If you’re just putting the best part of you out there, then you’re not believable. You’ ... Show More
48m 47s
Jun 20
Can Liquid Glass Save Apple's Dominance? & Power Ranking Brands' Marketing
Episode 609: Neal and Toby sit down with branding and marketing expert Ashwinn Krishnaswamy (@shwinnabegobrand) about Apple’s recent WWDC conference and if its Liquid Glass redesign is worth the hype. Also, the latest brand moves by OpenAI, Nike, and HBO. Then, what’s the future ... Show More
36m 30s