Scott kicks things off with advice on whether being provocative helps or hurts when building your brand. He then unpacks some of the best and worst rebrands in recent memory. Finally, he weighs in on Celsius’ rise in the energy drink wars, and where the brand could go next.
Want to be featured in a future episode? Send a voice recording to officehours@pro ... Show More
Today
Masculinity and Volunteering, Is Narcissism Productive? and Bouncing Back After a Layoff
Scott answers a question about masculinity and service: why don’t more men volunteer, and how do we change that? He then discusses how narcissism relates to success (and whether he’d ever quit social media). Finally, he shares advice for workers trying to get re-hired in today’s ... Show More
19m 49s
Yesterday
America’s Branding Crisis — with Heather Cox Richardson
Historian Heather Cox Richardson joins Scott to discuss the rise of authoritarianism, the myth of rugged individualism, and what Democrats keep getting wrong. They also unpack the branding genius of the modern GOP, why patriotism got hijacked, and what history teaches us about ho ... Show More
1h 19m
May 29
Advice Line with Steve Holmes of goba Sports Group
Springfree Trampoline founder Steve Holmes joins Guy on the Advice Line, where they answer questions from three early-stage entrepreneurs. Plus, Steve’s tariff navigation guidance for businesses manufacturing products outside of the U.S.First we meet Ikechukwu in Maryland, who’s ... Show More
47m 19s
Oct 2024
627. How to Effectively Market and Build a Stand Out Brand to Increase Your Sales
Welcome back, product bosses! In today's episode, we discuss one of the most common issues for product based business owners: how to effectively build a standout brand and market to your ideal customers. Whether you're just starting out, hitting a sales plateau, or your sales hav ... Show More
9m 8s
Feb 2022
“Bonuses”: Why It’s Time to Stop Using Them In Your Offers
Today I want to talk about bonuses. You know, those things you add on to your offer, or your course, or your coaching program, or whatever it might be, so people feel like they're getting additional value to what they're buying.
Cut your lead gen costs in HALF with m ... Show More
15m 23s
Apr 2019
Make Your Magic More Believable By Keeping It Real
“The mistake people make is they try to be a superhero, but they don’t realize that even Superman had kryptonite,” Chris “Bulldog” Collins says. “No one will believe you without imperfections. If you’re just putting the best part of you out there, then you’re not believable. You’ ... Show More
48m 47s
Jun 20
Can Liquid Glass Save Apple's Dominance? & Power Ranking Brands' Marketing
Episode 609: Neal and Toby sit down with branding and marketing expert Ashwinn Krishnaswamy (@shwinnabegobrand) about Apple’s recent WWDC conference and if its Liquid Glass redesign is worth the hype. Also, the latest brand moves by OpenAI, Nike, and HBO. Then, what’s the future ... Show More
36m 30s
Oct 2024
Jake Paul’s Final Offer To KSI, Reaction To New Song, The TRUTH About Lunchly & More - EP. 59
Jake Paul reacts to KSI's VIRAL new song "Thick Of It", reveals his FINAL offer to box him, weighing in on being an uncle to Logan's newborn daughter, revealing the truth about Lunchly, Donald Trump joins the show, launching Talk Tuah, and more! ESSENTIAL ENERGY⚡️ #CELSIUSLiveFit ... Show More
54m 35s