Chad Wilson, Vice President and Executive Creative Director of Brand Marketing at Grand Canyon Education, Inc., discusses rebranding in the higher education space.
Feb 2025
How Shopify's "Retail Grammys" Program Helped Drive Brand Affinity
Director of Brand Marketing at Shopify, Chris Schmicker, delves into the innovative "Retail Grammys" program that significantly boosted brand affinity. By recognizing outstanding achievements in retail, Shopify's program not only celebrates success but also fosters a sense of com ... Show More
29m 36s
Feb 2025
How GLI Takes Incredible Technical Things and Makes Them Understandable
Director of Marketing at Gaming Laboratories International, April Augustine, delves into the world of gaming, wagering, and lottery industries. She shares insights on how GLI delivers top-notch land-based, lottery, and iGaming testing services across six continents. Show NotesCon ... Show More
9m 31s
Jan 2017
#AskGaryVee 240 | Influencer Marketing, Personal Branding Strategy, & Changing the Education System
<p>28 MINUTES OF FIRE. Another episode of the call-in showwwwwwww and we go hard. In this one we tackle building platforms around influencer marketing, strategies for personal brands, and some tweaks the education system so desperately needs. </p>
28m 8s
Mar 2020
Making a Difference in Higher Education with Robb Granado, President of CommonBond
The student loan crisis in America is a generation-defining problem, and joining us today is a man looking for a solution. Robb Granado is the President of CommonBond, a company helping redefine what it means to get, and pay for, a college education. In this episode, Chad and Rob ... Show More
38m 40s
Aug 2022
Office Hours: The Value of a Storefront, College Enrollment Numbers, and Parenting Advice
Scott takes a question on why opening physical stores can be a powerful branding move — even for a tech company like Amazon. He then shares his thoughts on why universities with big brands need to let in more students, not fewer, and reflects on his dos and don'ts of fatherhood.
... Show More
20m 48s
Nov 2023
The Risks of Rebranding
Are you considering a refresh of your brand? Roger Martin says you should probably rethink that. “When you rebrand, the [consumer’s] subconscious is saying ‘whoa, whoa, whoa, whoa, whoa, where's that thing we were comfortable with?’ And in some sense, it puts you back to square o ... Show More
10m 59s
Jan 2022
Fixing the US Higher Education System — with Stig Leschly
Stig Leschly, the CEO and Founder of College101, an issue advocacy organization focused on US higher education, joins Scott to discuss a variety of issues surrounding higher ed, including the cartel-like price-fixing we see, the low admission rates, and the lack of innovation. Fo ... Show More
57m 2s
Jan 2023
I’m No Longer a SaaS Marketer | Echo Chamber
On this Echo Chamber episode James, Dan, and Benji discuss the rising tide of conversation on LinkedIn around building Media Brands, specifically a recent post from Camille Trent, Director of Content & Community at PeerSignal.
Discussed in this episode:
Measuring the success of a ... Show More
15m 33s