logo
episode-header-image
About this episode

Ever come across a logo and think, "Damn, that brand needs help"? You’re not alone. Designers can spot when a logo is dragging a brand down, but most clients don’t see it—until you show them.

This week on The Angry Designer, we hand you the ultimate playbook to spot failing logos and use that knowledge to land more rebrand deals. Packed with brutal truths, strategic insights, and no-BS advice, we’ll teach you how to identify outdated logos, pitch rebrands like a pro, and close deals.

In this episode, you'll learn:

  • Why outdated logos are costing clients
  • The key logo red flags to watch for
  • Why updating logos is a goldmine for designers
  • The emotional impact of logos that fail to connect
  • How to present rebrand opportunities without offending
  • The secrets to closing the deal

By the end, you’ll have the tools to spot failing logos, approach clients with confidence, and boost your reputation and income.

Get ready to turn design weaknesses into business wins!

Stay Angry our Friends
–––––––––––
Join Anger Management for Designers Newsletter at https://tinyurl.com/mr4bb4j3
Want to see more?
See uncut episodes on our YouTube channel at youtube.com/theangrydesigner
Read our blog posts on our website TheAngryDesigner.com
Join in the conversation on our Instagram Instagram.com/TheAngryDesignerPodcast

Up next
Aug 19
Cringy Things Graphic Designers Say That Sabotage Their Credibility. Do You Use Them?
Most graphic designers think their biggest challenge is competition, AI, or not getting enough exposure. The truth? Many designers are sabotaging themselves every time they open their mouths.From vague feedback requests to filler phrases that kill confidence, these everyday habit ... Show More
44m 5s
Aug 12
This Reddit Thread Thinks Being "Just" A Graphic Designer Is Risky...Do You?
Most graphic designers think being “just” a designer is safe. But when a Reddit thread exploded over whether it’s actually risky, we didn’t just scroll past. We tore it apart!Some takes were spot on. Others completely missed the mark and sounded like entitled designers crying bec ... Show More
1 h
Aug 5
Why Designers Chase the Wrong Logo Trends & What to Do Instead with LogoLounge's Bill Gardner
Most graphic designers think they understand logo design trends. But after reviewing nearly a million logos, Bill Gardner knows otherwise.As the creator of LogoLounge, the most iconic logo archive in the design world, Bill has seen the good, the bad, and the painfully average. He ... Show More
1h 26m
Recommended Episodes
Aug 2024
S05.EP12 - Secrets of Logo Design with Ian Paget
In this episode of JUST Branding, we unlock “Logo Design Secrets” with the esteemed Ian Paget, the creative mastermind behind Logo Geek. Ian, a celebrated logo designer and author, has made a notable impact in the branding world through his visually stunning and memorable logo cr ... Show More
57m 59s
Oct 2024
Authentic Branding: This Changes Everything
In this episode, Charles delves into the intricate world of brand alchemy with Howard Lim, the visionary architect who's spent 37 years transforming businesses into unforgettable brands. Howard pulls back the curtain on his playbook for turning forgettable companies into industry ... Show More
43 m
Oct 2024
SPI 833: Dos and Don’ts of a Successful Rebrand with Charli Prangley
#833 The brand we envision when we first start is often not what we end up building in the long run. As our mission evolves, rebranding to reflect our growth can be a strategic game-changer. But how do we avoid the mistakes that cause more harm than good? Listen in on this episod ... Show More
34m 36s
Aug 2024
119 How I Went from $65 Logo Designs to $20K+ Branding Projects (Pricing Part 1)
Ever wondered how to significantly increase your rates? In this episode, I share my journey from charging $65 for logo designs to landing $20k+ branding projects. You’ll get insider tips on positioning, specializing, and communicating value to attract high-paying clients. I’ll wa ... Show More
25m 37s
Nov 2024
Ep. 39: How to Avoid Brand Identity Design Mistakes and Impress Your Clients
Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I dive into some of the most common mistakes designers make when creating brand identities—and why avoiding these pitfalls is essential for delivering effective, professional work ... Show More
24m 5s
Jun 2021
Insights to Get Out of Your Own Way with Business Team Building
Send us a textYou’ve probably heard by now that one of the best ways to grow your business and start making a bigger impact is hiring a team. A team can support you by doing all the administrative, customer service, marketing, and sales work, and even work directly with your clie ... Show More
48m 14s
May 16
Navigating the Digital Marketing Landscape with Kick Charge Creative
In this conversation, Dan Antonelli & Ryan Redding delve into the critical role of branding, digital marketing, and the long-term investment required for effective SEO. The conversation also highlights common misconceptions about the process of creating unique brand identities an ... Show More
1h 3m
Jul 2024
299 - The Power of Design: Chris Do on Brand Logos
The Aesthetics of Logo DesignIn this solo episode, Chris Do discusses the aesthetics and design principles of the Under Armour logo, explaining why he finds it visually unappealing despite its conceptual strengths. Chris explores the importance of creating logos that are versatil ... Show More
13m 48s
Jun 24
Design Like a Big Brand, on a Small Budget with Jen Olmstead
The Website Upgrade Your Business Has Been Waiting For Want a brand that instantly builds trust and makes you money? It all starts with your website. In this episode, I’m joined by Jen Olmstead, co-founder and lead designer of Tonic Site Shop. Jen is a design powerhouse with a jo ... Show More
41m 58s
Jul 2022
914. Why Personal Branding is the Future of Marketing with AJ Vaden, the CEO and Co-Founder of Brand Builders Group
I’m joined by AJ Vaden, the CEO and Co-Founder of Brand Builders Group, one of the world’s leading authorities on personal brand strategy. We dive into what it means to have a personal brand and address some of the common misconceptions that people have around the idea. AJ emphas ... Show More
1h 4m