#23: I meet Greg Hoffman, the brains behind Nike’s marketing campaigns as the former Chief Marketing Officer. A global brand leader, Greg held marketing, design, and innovation leadership roles at Nike for over 27 years. He shares with us his life at Nike, to show you how you can use emotion and design to build insanely powerful branding, create a movement, ... Show More
Sep 2024
I started IVF… | Rebecca Fett
#100 What should you know before starting the IVF process? In this episode, Erika and IVF expert Rebecca Fett break down the crucial steps for preparing and navigating IVF. They cover how to optimize your health, manage emotional challenges, and make informed decisions to boost y ... Show More
1h 14m
Aug 2024
How Distractions Are Ruining Your Life (90% of Distraction Triggers Are INTERNAL) | Nir Eyal
#98 Feeling distracted and unproductive? Discover how to take control of your attention and master productivity with Nir Eyal, author of Indistractable. In this episode, Nir dives into his four-step framework for becoming indistractable by mastering internal triggers, making time ... Show More
1h 2m
Jun 2022
The Marketing Genius Behind Nike: Greg Hoffman
Greg Hoffman is the former Chief Marketing Officer at Nike, and the author of Emotion By Design, a book about how to find emotional ways to tell business stories and connect your ideas through creative storytelling. Joining Nike when he was just in his early 20s, to becoming one ... Show More
1h 21m
Jun 2024
250. Warm Up Your Program Launch with A PAID Private Podcast (This One Converted 30% of Listeners To Generate $108K)
Want to weed out the freebie seekers in your next launch? Try this pre-launch strategy on for size.
Kelsey McCormick, founder of Coming Up Roses, knows that launch strategies are ever evolving, so she’s tested MULTIPLE top-of-funnel approaches ranging from challenges to workshops ... Show More
44m 54s
Jun 2024
MI Rewind: Invest Better Using Focus and Essentialism w/ Greg McKeown
On today’s show, Greg McKeown discusses his core philosophy to time management and personal development, Essentialism. Greg is a New York Times and Wall Street Journal bestselling author, motivational speaker, and consultant to Adobe, Apple, Google, Facebook, and many more. He re ... Show More
39m 57s